Increasing Reluctance Quotes by David Ogilvy

More Quotes by David Ogilvy

David Ogilvy has 151 quotes on this site. A few more worth reading:

• There is one catagory of advertising which is totally uncontrolled and flagrantly dishonest: the television commercials for candidates in Presidential elections.
• I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client; successful…
• To advertisers: "Do not compete with your agency in the creative area. Why keep a dog and bark yourself?"
• Consumers don't think how they feel. They don't say what they think and they don't do what they say.
• Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be…
• I was doing a campaign once for a manufacturer, and I couldn't think of an ideas, and I was kind of desperate…
• David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.
• Don't hire a dog, then bark yourself
• The majority of business men are not capable of an original thought, simply because they cannot escape the tyranny of reason.
• Senior men have no monopoly on great ideas. Nor do creative people. Some of the best ideas come from account executives, researchers…
• Where people aren't having any fun, they seldom produce good work.
• Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues.

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