« All Ideas Quotes · David Ogilvy's Page
Ideas Quotes by David Ogilvy
- I was doing a campaign once for a manufacturer, and I couldn't think of an ideas, and I was kind of desperate about it. The…
- Senior men have no monopoly on great ideas. Nor do creative people. Some of the best ideas come from account executives, researchers and others. Encourage…
- I once used the word OBSOLETE in a headline, only to discover that 43 per cent of housewives had no idea what it meant. In…
- Big ideas are usually simple ideas.
- Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or…
- Unless your campaign has a big idea, it will pass like a ship in the night.
- Nobody ever arrives at a very big idea through a conscious, rational thought process. It comes from your unconscious.
- The best ideas come as jokes. Make your thinking as funny as possible.
- It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea,…
- The creative process requires more than reason. Most original thinking isn't even verbal. It requires 'a groping experimentation with ideas, governed by intuitive hunches and…
More Ideas Quotes
- I try to push ideas away, and the ones that will not leave me alone are the ones that ultimately end up… — J. J. Abrams
- There is no great genius without a mixture of madness. — Aristotle
- I love the idea of anthropomorphizing machines. I love the idea of taking technology and giving it a personality. — J. J. Abrams
- It is not once nor twice but times without number that the same ideas make their appearance in the world. — Aristotle
- Never in my wildest dreams did I entertain the idea that I would become a fashion designer. — Giorgio Armani
- I believe that the whole idea of the consumer society is tottering. We've kept ourselves going by producing more and more goods,… — Paul Auster
- In the United States Christmas has become the rape of an idea. — Richard Bach
- We have domesticated God's transcendence. We often learn about God at about the same time as we are learning about Santa Claus;… — Karen Armstrong
- It's tough to be a 15- or 16-year-old athlete competing around the country. There's tension, there's media. I had no idea what… — Lance Armstrong
- There is in every madman a misunderstood genius whose idea, shining in his head, frightened people, and for whom delirium was the… — Antonin Artaud
- A mediocre idea that generates enthusiasm will go further than a great idea that inspires no one. — Mary Kay Ash
- But I liked Yeats! That wild Irishman. I really loved his love of language, his flow. His chaotic ideas seemed to me… — Chinua Achebe