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Headlines Quotes by David Ogilvy
- David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.
- I once used the word OBSOLETE in a headline, only to discover that 43 per cent of housewives had no idea what it meant. In…
- Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.
- On the average, five times as many people read the headlines as read the body copy.
- It follows that unless your headline sells your product, you have wasted 90 percent of your money...
- The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
- On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent…
More Headlines Quotes
- Those who wish to cause religious conflict are small in number but often manage to dominate the headline. — Tony Blair
- My God... What are the headlines going to be like on Monday if the Yankees don't make the playoffs? — Wade Boggs
- When I got married, the Sun ran the headline: 'Here comes the bride, all fat and wide.' Luckily, it was a few… — Jo Brand
- I think certainly after every show I headline, I will be available to the fans. When I'm headlining a show, I don't… — Luke Bryan
- In this age of 24-7 headlines, the term 'newsweekly' seems almost quaint. — Graydon Carter
- When I speak at my local church, which I try to do 35 to 40 times a year, I try in every… — Jimmy Carter
- I think the record speaks for itself. These are two individuals who have been for the war when the headlines were good… — Dick Cheney
- I'm very distressed that the report was leaked early so that the initial headline said 'dismissed, fired.' That's 180 degrees from the… — Tony La Russa
- How's this for a headline? 'French fries'. — Unknown Author
- Few of us will do the spectacular deeds of heroism that spread themselves across the pages of our newspapers in big black… — Wilferd Peterson
- After the cheers have died down and the stadium is empty, after the headlines have been written and after you are back… — Vince Lombardi
- To wake up in England and have the newspaper on your front door with a headline that says, 'Ozzie's Beach Whale of… — Kelly Osbourne