« All Headline Quotes · David Ogilvy's Page
Headline Quotes by David Ogilvy
- I once used the word OBSOLETE in a headline, only to discover that 43 per cent of housewives had no idea what it meant. In…
- It follows that unless your headline sells your product, you have wasted 90 percent of your money...
- The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
- On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent…
- At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock. (1958 Rolls-Royce print ad - sometimes referred to as…
More Headline Quotes
- Those who wish to cause religious conflict are small in number but often manage to dominate the headline. — Tony Blair
- When I got married, the Sun ran the headline: 'Here comes the bride, all fat and wide.' Luckily, it was a few… — Jo Brand
- I think certainly after every show I headline, I will be available to the fans. When I'm headlining a show, I don't… — Luke Bryan
- I'm very distressed that the report was leaked early so that the initial headline said 'dismissed, fired.' That's 180 degrees from the… — Tony La Russa
- How's this for a headline? 'French fries'. — Unknown Author
- To wake up in England and have the newspaper on your front door with a headline that says, 'Ozzie's Beach Whale of… — Kelly Osbourne
- I've never felt like I needed to change. I've always thought, 'If you want somebody different, pick somebody else.' But sure, criticism… — Melissa McCarthy
- When this is over, the media will lose interest. There'll be nothing to say. It won't fit into a headline anymore. It… — Robert Pattinson
- It's like I'm managing to achieve all this success in spite of my affliction ... Would you ever put that in the… — Melissa McCarthy
- There are a few critics overseas, and occasionally a critic will write an astute analysis of the movie. There is value in… — George Lucas
- I like the story about me being pregnant. It was in some Australian magazine, on the front page! I was like, 'Wow,… — Robert Pattinson
- The next time The Oregonian runs a misleading headline saying that it's because of bike lanes that people aren't having their streets… — Steve Novick