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From Quotes by David Ogilvy
- Senior men have no monopoly on great ideas. Nor do creative people. Some of the best ideas come from account executives, researchers and others. Encourage…
- As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man…
- Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.
- Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or…
- Most agencies run scared, most of the time. . . .Frightened people are powerless to produce good advertising. . . . If I were aclient,…
- At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.
- Nobody ever arrives at a very big idea through a conscious, rational thought process. It comes from your unconscious.
- I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of…
- Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed.…
- Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
- The creative process requires more than reason. Most original thinking isn't even verbal. It requires 'a groping experimentation with ideas, governed by intuitive hunches and…
- At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock. (1958 Rolls-Royce print ad - sometimes referred to as…
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