« All Consumers Quotes · David Ogilvy's Page
Consumers Quotes by David Ogilvy
- Consumers don't think how they feel. They don't say what they think and they don't do what they say.
- Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.
- If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer,…
- The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives…
- Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to…
- The consumer isn't a moron; she is your wife.
- What really decides consumers to buy or not to buy is the content of your advertising, not its form.
- It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea,…
- It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
- Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised…
- The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do…
- Why do eight out of ten new consumer products fail? Sometimes because they are too new. The first cold cereals were rejected by consumers. More…
More Consumers Quotes
- I believe that the whole idea of the consumer society is tottering. We've kept ourselves going by producing more and more goods,… — Paul Auster
- The police can't protect consumers. People need to be more aware and educated about identity theft. You need to be a little… — Frank Abagnale
- I'm not going to conform to some consumer need. — Billie Joe Armstrong
- I'm generous. I give good tips. It's just - the way I live my life, ironically enough, is: I don't want anything.… — Paul Auster
- Well, the common enemy in North America is the Western consumer. The consumer has driven oil up to $50 a barrel so… — Dan Aykroyd
- If you are a gun manufacturer, the product you make is not subject to safety regulation by the Consumer Product Safety Commission.… — Michael D. Barnes
- American consumers have no problem with carcinogens, but they will not purchase any product, including floor wax, that has fat in it. — Dave Barry
- Big business never pays a nickel in taxes, according to Ralph Nader, who represents a big consumer organization that never pays a… — Dave Barry
- Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with… — William Bernbach
- Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online. — Jeff Bezos
- The Australian economy is resilient, but business and consumer confidence is fragile. — Julie Bishop
- My belief is that guns are too easy to get in America. My belief is that the NRA has bought much of… — Elayne Boosler