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All Quotes by David Ogilvy
- Senior men have no monopoly on great ideas. Nor do creative people. Some of the best ideas come from account executives, researchers and others. Encourage…
- There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the…
- The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives…
- Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I have come to the conclusion that the top man has…
- We all have a tendency to use research as a drunkard uses a lamppost - for support, but not for illumination
- If you have all the research, all the ground rules, all the directives, all the data - it doesn't mean the ad is written. Then…
- The manufacturer who finds himself up the creek is the short-sighted opportunist who siphons off all his advertising dollars for short-term promotions.
- There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy…
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- Total loyalty is possible only when fidelity is emptied of all concrete content, from which changes of mind might naturally arise. — Hannah Arendt
- No cause is left but the most ancient of all, the one, in fact, that from the beginning of our history has… — Hannah Arendt
- The ultimate end of human acts is eudaimonia, happiness in the sense of living well, which all men desire; all acts are… — Hannah Arendt
- The new always happens against the overwhelming odds of statistical laws and their probability, which for all practical, everyday purposes amounts to… — Hannah Arendt
- Where all are guilty, no one is; confessions of collective guilt are the best possible safeguard against the discovery of culprits, and… — Hannah Arendt
- We have almost succeeded in leveling all human activities to the common denominator of securing the necessities of life and providing for… — Hannah Arendt
- I keep my friends as misers do their treasure, because, of all the things granted us by wisdom, none is greater or… — Pietro Aretino
- We must all make peace so that we can all live in peace. — Jean-Bertrand Aristide
- The spirit of Ubuntu, that once led Haiti to emerge as the first independent black nation in 1804, helped Venezuela, Colombia and… — Jean-Bertrand Aristide
- As we all know, many people remain buried under tons of rubble and debris, waiting to be rescued. When we think of… — Jean-Bertrand Aristide
- Wise people, even though all laws were abolished, would still lead the same life. — Aristophanes
- A friend to all is a friend to none. — Aristotle