Avoid Quote by Calvin Trillin
“Avoid restaurants with names that are improbable descriptions, such as the Purple Goose, the Blue Kangaroo or the Quilted Orangutan.”
About This Quote
Source Essay: “The Art of Naming Restaurants”, The New Yorker, 1995
Choosing absurd restaurant names leads to unrealistic expectations and can deter customers.
In simple terms: Weird names hurt business.
Key Takeaway
Pick clear, honest names.
Themes
branding
communication
consumer perception
humor
marketing
authenticity
Mood
lighthearted
informative
cautionary
Type
advertising
humorous
When to use this quote
- restaurant industry
- marketing campaigns
- entrepreneurship
- consumer trust
Key Concepts
naming strategy
customer psychology
Questions to Reflect On
- What makes a name memorable?
- When is humor effective in branding?
A Different Perspective
Some quirky names can be memorable and successful.
