Business Quote by BusinessNews Publishing
““Actively and aggressively re-contact people who have been high volume customers in the past, and give them rational reasons to begin doing business with your company again. They have the potential to once again become high-value current customers. Give them every encouragement possible.””
About This Quote
Encourage past high‑volume customers to return by offering logical incentives and strong support.
In simple terms: Win back former big buyers with clear benefits and encouragement.
Key Takeaway
Re‑engage lapsed high‑value clients.
Themes
customer retention
sales strategy
relationship marketing
Mood
strategic
persuasive
Type
marketing
sales
When to use this quote
- sales outreach
- customer win‑back campaigns
- account management
- marketing emails
Key Concepts
rational incentives
encouragement
value proposition
Questions to Reflect On
- How can you balance re‑engaging old clients with attracting new ones?
- What incentives are most persuasive for former high‑value customers?
A Different Perspective
May overlook new customer acquisition needs.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)