Business Quote by Brian Tracy
“In every company which I have done strategic planning, the number-one value people choose is always integrity. The second values may be quality of products and services, caring about people, excellent customer service, profitability , innovation, entrepreneurship, and others. But integrity always comes first.”
About This Quote
Source Book: The Psychology of Achievement, 2000
People consistently rank integrity above all other business values.
In simple terms: Integrity is top priority.
Key Takeaway
Prioritize honesty in decisions.
Themes
integrity
leadership
business ethics
Mood
serious
inspirational
Type
leadership
motivational
When to use this quote
- team management
- client negotiations
- corporate culture
Key Concepts
value hierarchy
trust building
Questions to Reflect On
- Can a company thrive without compromising integrity?
- How to balance integrity with competitive pressure?
A Different Perspective
Integrity alone may not guarantee profit.
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![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)