Business Quote by Brian Chesky
“Having a clear mission and making sure you know that mission and making sure that mission comes through the company is probably the most important thing you can do for both culture and values.”
About This Quote
Source Speech: Airbnb leadership talk, 2018
A clear mission guides company culture and values, making it essential for success.
In simple terms: A strong mission shapes culture.
Key Takeaway
Define and live your mission.
Themes
leadership
culture
mission alignment
Mood
thoughtful
focused
Type
motivational
strategic
When to use this quote
- startup founding
- team building
- brand development
- policy making
Key Concepts
strategic planning
organizational behavior
Questions to Reflect On
- How do you keep your mission relevant?
- What happens when mission conflicts with profit?
A Different Perspective
Mission can become vague if not reinforced.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)