Kind Quote by Brian Chesky
“Build something 100 people love, not something 1 million people kind of like.”
About This Quote
Prioritize deep loyalty over broad, shallow appeal; a product loved by a niche yields sustainable impact.
In simple terms: Focus on passionate users.
Key Takeaway
Niche devotion beats mass indifference.
Themes
product design
customer loyalty
market focus
quality over quantity
startup strategy
Mood
strategic
optimistic
determined
Type
advice
maxim
When to use this quote
- early‑stage startups defining MVP
- design teams refining features
- companies targeting specific demographics
- entrepreneurs seeking sustainable growth
Key Concepts
user experience
brand community
Practical Applications
- product development
- customer research
Questions to Reflect On
- Why does a small, devoted base outperform a large, lukewarm audience?
- How can companies measure depth of love versus breadth of reach?
![“Since I worked with Danny Boyle before on Slumdog Millionaire, we have great success and everything. So, when I first got the script and the screenplay of Simon (Beaufoy) and I was reading it, even before the shoot, some kind of sounds came into my mind and I put some stuff [down] and sent it to…” quote by A. R. Rahman](https://sms4smile.com/quotes/img-quotes/573/a-r-rahman-4481_cutting_since-i-worked-with-danny-boyle-before-o_539.jpg)
