Communication Quote by Bob Hoffman
““I mean...um... they are Web 2.0 savvy consumers whose engagement with their own personal brands make them willing to join the conversation in an interactive way that leverages social media to become engaged customers for life. You know, that kind of thing. Well, whatever the hell they are, they got money and we want it! Remember, engaging content is how you engage their engagement.””
About This Quote
Source Speech: Marketing conference, 2014
Consumers savvy in Web 2.0 engage with brands, becoming lifelong customers.
In simple terms: Smart consumers love interactive brands.
Key Takeaway
Create engaging, lasting brand experiences.
Themes
marketing
digital
engagement
Mood
critical
strategic
Type
marketing
business
When to use this quote
- advertising
- content creation
- customer service
Key Concepts
brand loyalty
social media
Questions to Reflect On
- How to keep brand interaction authentic?
- What boundaries protect consumer autonomy?
A Different Perspective
Engagement may feel manipulative.
