Tim Cook

Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you're pointed in the…

— Tim Cook

The way we look at manufacturing is this: the U.S.'s strategy should be to skate where the puck is going, not where…

— Tim Cook

The North Star has always been the same, which for us, is about making insanely great products that really change the world…

— Tim Cook

If I know what your messages are, if I can read those, I'll probably be able to conclude where you're going, who…

— Tim Cook

We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do…

— Tim Cook

I'm excited about Augmented Reality because unlike Virtual Reality, which closes the world out, AR allows individuals to be present in the…

— Tim Cook

You have to find the intersection of doing something you're passionate about and that, at the same time, is in the service…

— Tim Cook

From our point of view it's important that Apple not be the developer for the world. We can't take all of our…

— Tim Cook

If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we…

— Tim Cook

I think it's smart for the United States to have some kind of tax revenue for international earnings - if that tax…

— Tim Cook

If I'm working with you for several months on things, if I have a relationship with you, and I decide one day…

— Tim Cook

From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating.…

— Tim Cook

I think the iPhone is the best consumer product ever. That's what I feel about it. And it's become so integrated and…

— Tim Cook