Eric Ries

I would say, as an entrepreneur everything you do - every action you take in product development, in marketing, every conversation you…

— Eric Ries

“although we write the feedback loop as Build-Measure-Learn because the activities happen in that order, our planning really works in the reverse…

— Eric Ries

As an entrepreneur, I knew that if my company failed, I could always try again. So I often felt that the only…

— Eric Ries

In the industrial world we have the problem of having more productive capacity than we know what to do with. That's at…

— Eric Ries

Prove to yourself that your business, in micro-scale at least, creates value. If you believe it, you'll find it that much easier…

— Eric Ries

When Steve Jobs and Steve Wozniak created Apple computer in a garage in Palo Alto, it heralded the beginning of the PC…

— Eric Ries

“If you’re commuting to work, you don’t give up because there’s a detour in the road or you made a wrong turn.…

— Eric Ries

The only way to win is to learn faster than anyone else.

— Eric Ries

The problem with entrepreneurship is we are often working really hard producing high quality products that no-one wants. The creation of stuff…

— Eric Ries

Sustainable growth is characterized by one simple rule: New customers come from the actions of past customers.

— Eric Ries

When we're in the shower, when we're thinking about our idea - boy, does it sound brilliant. But the reality is that…

— Eric Ries

I believe for the first time in history, entrepreneurship is now a viable career.

— Eric Ries

The goal of every startup experiment is to discover how to build a sustainable business around that vision.

— Eric Ries