Eric Ries

I bet the people who are in the auto industry right now have more than 10,000 good ideas about what might work…

— Eric Ries

It doesn't matter if you call it a boom or a bubble. The startup business moves in cycles, and what goes up…

— Eric Ries

When blame inevitably arises, the most senior people in the room should repeat this mantra: if a mistake happens, shame on us…

— Eric Ries

“Dropbox needed to test its leap-of-faith question: if we can provide a superior customer experience, will people give our product a try?…

— Eric Ries

Nowadays people talk about PayPal's founders as prescient geniuses who would inevitably change the world. It was, however, not so obvious that…

— Eric Ries

The way forward is to learn to see every startup in any industry as a grand experiment.

— Eric Ries

“Entrepreneurship is a kind of management.”

— Eric Ries

The Lean Startup has evolved into a movement that is having a significant impact on how companies are built, funded and scaled.

— Eric Ries

There was a study done in the early 20th century of all the entrepreneurs who entered the automobile industry around the same…

— Eric Ries

Innovation is a bottoms-up, decentralized, and unpredictable thing, but that doesn’t mean it cannot be managed.

— Eric Ries

I can't say I'm not grateful to have journalists writing about me as a genius. But I know it's not true. I'm…

— Eric Ries

You know how people always talk about how vision is the key to entrepreneurship and perseverance and really seeing what other people…

— Eric Ries

Don’t be in a rush to get big. Be in a rush to have a great product.

— Eric Ries

A pivot is a change in strategy without a change in vision.

— Eric Ries

If you cannot fail, you cannot learn.

— Eric Ries

“In the Lean Startup model, an experiment is more than just a theoretical inquiry; it is also a first product.”

— Eric Ries

The grim reality is that most start-ups fail. Most new products are not successful. Yet the story of perseverance, creative genius, and…

— Eric Ries

“Startup success can be engineered by following the right process, which means it can be learned, which means it can be taught.”

— Eric Ries

Famous pivot stories are often failures but you don't need to fail before you pivot. All a pivot is is a change…

— Eric Ries

“People are accustomed to thinking of accounting as dry and boring, a necessary evil used primarily to prepare financial reports and survive…

— Eric Ries

In my first start-up, I had an initial advertising budget of $5 per day total. That would buy us 100 clicks per…

— Eric Ries

Progress in manufacturing is measured by the production of high quality goods. The unit of progress for Lean Startups is validated learning-a…

— Eric Ries

If you don't know who your customer is, you don't know what quality is.

— Eric Ries

Lean thinking defines value as providing benefit to the customer; anything else is waste.

— Eric Ries

Because startups often accidentally build something nobody wants, it doesn’t matter much if they do it on time and on budget. The…

— Eric Ries