Charles Duhigg

“First, find a simple and obvious cue. Second, clearly define the rewards.”

— Charles Duhigg

“Champions don’t do extraordinary things. They do ordinary things, but they do them without thinking, too fast for the other team to…

— Charles Duhigg

Companies aren’t families. They’re battlefields in a civil war. Yet despite this capacity for internecine warfare, most companies roll along relatively peacefully,…

— Charles Duhigg

“People who know how to manage their attention and who habitually build robust mental models tend to earn more money and get…

— Charles Duhigg

There’s something about it that makes other good habits easier.

— Charles Duhigg

If you dress a new something in old habits, it’s easier for the public to accept it.

— Charles Duhigg

There’s something really powerful about groups and shared experiences. People might be skeptical about their ability to change if they’re by themselves,…

— Charles Duhigg

“every executive and department, in addition to delivering specific and achievable and timely objectives, would also have to identify a stretch goal—an…

— Charles Duhigg

Small wins are a steady application of a small advantage.

— Charles Duhigg

Most people probably don't even know what toothpaste they buy; they just recognize the box on the shelf.

— Charles Duhigg

Medicare's top officials said in 2006 that they had reduced the number of fraudulent and improper claims paid by the agency, keeping…

— Charles Duhigg

“Alcoholism, of course, is more than a habit. It’s a physical addiction with psychological and perhaps genetic roots.”

— Charles Duhigg

If you tell people that they have what it takes to succeed, they'll prove you right

— Charles Duhigg

“When people believe they are in control, they tend to work harder and push themselves more. They are, on average, more confident…

— Charles Duhigg

There's a natural instinct embedded in friendship, a sympathy that makes us willing to fight for someone we like when they are…

— Charles Duhigg

Economists at the National Bureau of Economic Research and University of Chicago persuasively argue that one of the biggest reasons for the…

— Charles Duhigg

“computer programs to forecast listeners’ habits. A company named Polyphonic HMI—a collection of artificial intelligence experts and statisticians based in Spain—had created…

— Charles Duhigg

The problem is that your brain can't tell the difference between bad and good habits, and so if you have a bad…

— Charles Duhigg

In the 1970s, New York City defaulted on its debt, and yes, the consequences were painful. Enrollment plummeted at City University campuses,…

— Charles Duhigg

Entrepreneurs do not try and create new types of smartphone technologies now because they know it's pointless: They're going to get sued…

— Charles Duhigg

Patents are being used to wage war in the digital world, and as a result, patents have become a toll gate on…

— Charles Duhigg

There is a calculus, it turns out, for mastering our subconscious urges. For companies like Target, the exhaustive rendering of our conscious…

— Charles Duhigg

It is often difficult to definitively link a specific instance of disease to one particular cause, like water pollution. Even when tests…

— Charles Duhigg

The biggest moment of flexibility in our shopping habits is when we have a child, because when you think about it, all…

— Charles Duhigg

The cooperation of NASCAR - or any other system, it turns out - persists only when everyone believes he has the opportunity…

— Charles Duhigg