Business Quote by Arthur Rock
“IBM decided they were going to enter the copying business in 1968.”
About This Quote
Source Business History: IBM corporate press release, 1968
IBM expanded into copying technology, marking a strategic diversification into office equipment.
In simple terms: IBM entered the copier market in 1968.
Key Takeaway
Diversify strategically.
Themes
business strategy
technology
diversification
Mood
strategic
historical
Type
business
technological
When to use this quote
- office supply
- tech startup
- market entry
Key Concepts
corporate expansion
product line growth
Questions to Reflect On
- What drove IBM’s diversification?
- How did it affect their core business?
A Different Perspective
New markets bring competition and risk.
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