Brand Quote by Antonio Perez

Xerox's innovative technology and service offerings - delivered through an expanding distribution system with a lean and flexible business model - continue to solidify…

— Anne M. Mulcahy

Steve Jobs made the case to Xerox PARC execs directly that they had great technology but that Apple knew how to make it affordable…

— Steve Wozniak

I'm a massive believer in brands. Silicon Valley has tried to reprogram everybody to think brands aren't valuable. Or theirs are, but yours aren't.

— Tim Armstrong

To me, the consumer-electronics business feels a lot like the PC business in the late 1980s. It's an inefficient market.

— Ted Waitt

We always said if we were going to target a millennial consumer, then we had to do it in their mother tongue, which is…

— Angela Ahrendts

The digitally-native vertical brand drives a lot more customer intimacy than its competition. The data is better because every transaction and interaction is captured.

— Andy Dunn

Imagine maintaining 70 brands in a digital world - it is a nonsense. It is better to focus on a fewer, more distinct brands.

— Alain Dehaze

“For a consumer brand to succeed, it doesn’t just need technical excellence and value; it needs a prolonged superiority in mindspace and shelfspace.”

— Greg Thain

There are not that many new media brands you can say that about nowadays.

— David Talbot

If you look at the Internet, it's been hard for a lot of the traditional media companies to launch viable brands.

— Tom Freston

Taken as a whole, consumer technologies have made startling advances, but they still are not as easy to use as they should be.

— Walt Mossberg

With technology today, companies are less in control of their brand

— Blake Mycoskie