Apple Quote by Adam Lashinsky
“What to do with a leading business that's challenged by a new technology wave without hurting an existing profit stream? The single greatest example of recent memory is Apple's willingness to decimate iPod sales by incorporating all the category-defining product's features into a new gizmo, the iPhone.”
About This Quote
Source Book: “Inside Apple: How America's Most Admired-- Works” by Adam Lashinsky, 2012
Businesses must innovate and cannibalize their own products to stay ahead, even if it risks current profits.
In simple terms: Disrupt your own products to survive.
Key Takeaway
Embrace self‑cannibalization.
Themes
innovation
strategy
disruption
leadership
product development
Mood
cautious
optimistic
Type
strategic
business
When to use this quote
- technology shifts
- product launches
- revenue management
- strategic planning
Key Concepts
cannibalization
creative destruction
market adaptation
Questions to Reflect On
- How can you protect core revenue while launching disruptive products?
- What metrics indicate the right time to cannibalize?
A Different Perspective
Self‑cannibalization can alienate loyal customers and cause short‑term revenue loss.
