Dynamic Quote by Adam Lashinsky
“Dynamic pricing - charging more when goods and services are in high demand and short supply and less when the opposite is true - isn't new. Gasoline retailers, hoteliers, and airlines have been deploying the technique for years.”
About This Quote
Source Book: The Two-Headed Monster, 2013
Dynamic pricing adjusts prices based on demand and supply, a long‑standing practice across industries.
In simple terms: Prices change with demand and supply; not a new idea.
Use data to set flexible prices.
Themes
Mood
Type
When to use this quote
- retail
- travel
- energy
- event tickets
Key Concepts
Questions to Reflect On
- How to balance profit with fairness?
- When should price changes be transparent?
May cause consumer backlash if perceived unfair.