When people saw how other people were playing Wii Sports, they could immediately understand how different the system was. — Satoru Iwata Copy Share Image
In Europe, we packed in Wii Sports with the console, so one way or another, people processed the Wii by enjoying Wii Sports. The unique, interactive nature of the game was spread thanks to the excitement from the consumer. — Satoru Iwata Copy Share Image
We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginningmay feel betrayed and criticize… — Satoru Iwata Copy Share Image
For young players, classic games are brand new. For others, they are a way to feel young again. — Satoru Iwata Copy Share Image
In order to expand the gaming population, it is taken for granted that we need to offer games to satisfy veteran gamers. At the… — Satoru Iwata Copy Share Image
If you do the same thing as others, it will wear you out. Nintendo is not good at competing so we always have to… — Satoru Iwata Copy Share Image
Our approach is not to look at the successes of other people and try to repeat those successes. We don't look at the success… — Satoru Iwata Copy Share Image
Small developers can compete on creativity not on scale or staff size… Nintendo is willing to help bring these ideas to life, — Satoru Iwata Copy Share Image
In order to realize the goal of creating a new starting line that anyone can instinctively understand we have come up with a design… — Satoru Iwata Copy Share Image
If you want our world-known names, you can't have them unless you own the Nintendo machine. — Satoru Iwata Copy Share Image
The profitable part of the online business is very likely several years away. Entering the business because it's the hot topic of the day doesn't make a profitable business nor satisfied customers, ... That's why it will be a part of Nintendo's strategy, not the mainstay, as other companies are attempting to do. There still are too many barriers for… — Satoru Iwata Copy Share
The thing that concerns me most is that, in the digital age, if we fail to make efforts to maintain the value of our… — Satoru Iwata Copy Share Image
On my business card, I am a corporate president. In my mind, I am a computer programmer. But in my heart, I am a… — Satoru Iwata Copy Share Image
![“We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginningmay feel betrayed and criticize this decision [to cut the console's price]…” quote by Satoru Iwata](https://sms4smile.com/quotes/img-quotes/e17/satoru-iwata-3484_betrayed_we-are-all-too-keenly-aware-that-those-o_13128.jpg)
