“2. Core purpose is an organization’s most fundamental reason for being. It should not be confused with the company’s current product lines or customer segments. Rather, it reflects people’s idealistic motivations for doing the company’s work. Disney’s core purpose is… — James C. Collins Copy Share Image
“One powerful method for getting at purpose is the five whys. Start with the descriptive statement We make X products or We deliver X services, and then ask, Why is that important? five times. After a few whys, you’ll find… — James C. Collins Copy Share Image
No matter what. Wherever your mind wanders, it seems to turn up at the same Field of Dreams. It's the vision you wake up… — James C. Collins Copy Share Image
“This might not sound very exciting (inventory management is not something that tends to rivet readers), but think of it this way: Imagine walking… — James C. Collins Copy Share Image
“Merck • Corporate social responsibility • Unequivocal excellence in all aspects of the company • Science-based innovation • Honesty and integrity • Profit, but… — James C. Collins Copy Share Image
Greatest danger is not failure, but be successful and not know why. — James C. Collins Copy Share Image
“If you have the right people on the bus, they will be self-motivated. The real question then becomes: How do you manage in such… — James C. Collins Copy Share Image
“2. Core purpose is an organization’s most fundamental reason for being. It should not be confused with the company’s current product lines or customer… — James C. Collins Copy Share Image
The drive for progress doesn't wait for the external world to say "It's time to change." — James C. Collins Copy Share Image
The secret to a successful retirement is to find your retirement sweet spot. The sweet spot is where your passions, what you do best,… — James C. Collins Copy Share Image
Managing your problems can only make you good, whereas building your opportunities is the only way to become great. — James C. Collins Copy Share Image
Creative leadership impact increases in your 50's. When I turn 50 I want to say, "Nice start!" — James C. Collins Copy Share Image
“The fact that something is a “once-in-a-lifetime opportunity” is irrelevant, unless it fits within the three circles. A great company will have many once-in-a-lifetime… — James C. Collins Copy Share Image
Don't take care of your career. Take care of your people. They will take care of your career. — James C. Collins Copy Share Image
