Define what the product will do before you design how the product will do it. — Alan Cooper Copy Share Image
Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology. There… — Alan Cooper Copy Share Image
A powerful tool in the early stages of developing scenarios is to pretend the interface is magic. If your persona has goals… — Alan Cooper Copy Share Image
“In all other construction disciplines, engineers plan a construction strategy that craftmen execute. Engineers don't build bridges; ironworkers do. Only in software is the… — Alan Cooper Copy Share Image
I just like so many different kinds of music that I like experimenting. I don't want to keep making the same record over and… — Alan Cooper Copy Share Image
Just how do I design if not with prototyping? An excellent question. The short answer is 'on paper.' — Alan Cooper Copy Share Image
Define what the product will do before you design how the product will do it. — Alan Cooper Copy Share Image
It's harder than you might think to squander millions of dollars, but a flawed software development process is a tool well suited to the… — Alan Cooper Copy Share Image
If you are not going to produce albums then you are not going to produce new fans. It's impossible. I'm a huge believer in… — Alan Cooper Copy Share Image
Men do not greet one another like this ... except perhaps at rugby club dinners. — Alan Cooper Copy Share Image
I just try and learn to be a good husband and be a good father before I am a good rock star. That means… — Alan Cooper Copy Share Image
Because computers have memories, we imagine that they must be something like our human memories, but that is simply not true. Computer memories work… — Alan Cooper Copy Share Image
If we want users to like our software we should design it to behave like a likeable person: respectful, generous and helpful. — Alan Cooper Copy Share Image
We don't fight about music. We don't fight about artistic direction. The things like that we could fight about, we really don't. We are… — Alan Cooper Copy Share Image
