Social lets consumers talk about the products. You may pay your way onto the Facebook feed, but after that, it's conversations by the users. That's not sufficient because it leaves out what is possible for employees to talk, for R&D… — Richard Edelman Copy Share Image
The historic quarrels between Japan and Korea pale in importance to the bigger question of extent of U.S. commitment to the defense of the… — Richard Edelman Copy Share Image
The Dabo people are consumer marketing geniuses. This is exactly why we acquired them. — Richard Edelman Copy Share Image
Edelman diversified into public affairs in the late '60s with important programs for the Concorde SST, gaining landing rights at JFK Airport in New… — Richard Edelman Copy Share Image
Engagement and integrity are the two most fundamental aspects of building trust; lead from the front by evolving your company strategy, then live your… — Richard Edelman Copy Share Image
We have continued to advance our global ambition with acquisitions that fill in the global footprint, such as Dabo in Dubai on the marketing… — Richard Edelman Copy Share Image
The dominant advertising advantage of Clinton, with spending of 10 to 1 over Trump, reinforced the perception that she was trying to buy, rather… — Richard Edelman Copy Share Image
Great women, in partnership with great men, will continue to take us forward. — Richard Edelman Copy Share Image
I think that the direct conversation is exactly what companies need to earn trust of customers. Admit an error. Fix a problem. Commit to… — Richard Edelman Copy Share Image
We have got to be more comfortable experimenting with different models. So maybe a client just needs execution people or a lot of young… — Richard Edelman Copy Share Image
We must be able to appeal to the CCO and CMO with programs that have purpose at the core, that start movements and solicit… — Richard Edelman Copy Share Image
More and more readers are finding important and interesting content through platforms like Facebook, Twitter, and now Medium rather than traditional publishers. — Richard Edelman Copy Share Image
