The trade of advertising is now so near to perfection that it is not easy to propose any improvement. But as every art ought to be exercized in due subordination to the public good, I cannot but propose it as… — Samuel Johnson Copy Share Image
We are not here to sell a parcel of boilers and vats, but the potentiality of growing rich beyond the dreams of avarice. — Samuel Johnson Copy Share Image
The size of a man's understanding might always be justly measured by his mirth. — Samuel Johnson Copy Share Image
Pound St. Paul's Church into atoms, and consider any single atom; it is to be sure, good for nothing; but put all these atoms… — Samuel Johnson Copy Share Image
If our aim is to praise, we should forget to criticize; if our aim is to criticize, we should remember to praise — Samuel Johnson Copy Share Image
It is as foolish to make experiments upon the constancy of a friend, as upon the chastity of a wife. — Samuel Johnson Copy Share Image
Resolve not to be poor: whatever you have, spend less. Poverty is a great enemy to human happiness; it certainly destroys liberty, and it… — Samuel Johnson Copy Share Image
The basis of all excellence is truth: he that professes love ought to feel its power. — Samuel Johnson Copy Share Image
“The composition of Shakespeare is a forest, in which oaks extend in the air, interspersed sometimes with weeds and brambles, and sometimes giving shelting… — Samuel Johnson Copy Share Image
“The cherubim were never intended as an object of worship, because they were only the appendices to another thing. But a thing is then… — Samuel Johnson Copy Share Image
