I'm most passionate about personalization. I firmly believe that personalized experiences with brands will most drive loyalty and relevance for customers in… — Katrina Lake Copy Share Image
Ultimately, my belief is that the best marketing is creating a product that people are excited to talk about. Period. — Katrina Lake Copy Share Image
Delivering a service that consumers feel truly connected to and providing an experience that people love and love to organically share and… — Katrina Lake Copy Share Image
Creativity was definitely a big part of our household, and I remember always writing stories and being encouraged to be creative. — Katrina Lake Copy Share Image
As a consumer, you don't want to choose from a million pairs of jeans. You just want the one pair that's going to fit… — Katrina Lake Copy Share Image
I founded Stitch Fix to take on a very human problem: How do I find clothes I love? Like most people, I want to… — Katrina Lake Copy Share Image
I like to wear more traditional work outfits like pants and a blouse, but I want the blouse to have something that is a… — Katrina Lake Copy Share Image
I wanted to be a doctor. I was pre-med at school, and I actually even took the MCAT. My ultimate decision was that I… — Katrina Lake Copy Share Image
When I founded Stitch Fix, I wanted to create a company that I would want to work at for the rest of my life. — Katrina Lake Copy Share Image
'Personalization' is a popular word in retail, and people often misuse it to describe simple marketing tactics, like segmenting emails or using big data… — Katrina Lake Copy Share Image
I love cooking. It's what clears my mind, since it's pretty hard to multitask when you're chopping vegetables. — Katrina Lake Copy Share Image
When I feel like work and life are both going well, I feel like I can be fully present at both. I think the reminder to me is that both are super important, and I need to be able to feel like I can experience both in the way that makes me happiest. If I'm not happy in one or… — Katrina Lake Copy Share
Be known as a great resource. Are you an Excel genius? An expert on local restaurants? Fabulous at proofreading? Go beyond your job description… — Katrina Lake Copy Share Image
There are millions and millions of products out there. You can look at eBay and Amazon. You can look at every product on the… — Katrina Lake Copy Share Image
