Making an enduring company was both harder and more important than making a great product. — Steve Jobs Copy Share Image
You've got to have a problem that you want to solve; a wrong that you want to right. — Steve Jobs Copy Share Image
Do you want to sell sugar water all your life, or do you want to come with me and change the world? — Steve Jobs Copy Share Image
You have to be burning with "an idea, or a problem, or a wrong that you want to right." If you're not… — Steve Jobs Copy Share Image
And no, we don't know where it will lead. We just know there's something much bigger than any of us here. — Steve Jobs Copy Share Image
Be a yardstick of quality. Some people aren't used to an environment where excellence is expected. — Steve Jobs Copy Share Image
Everything around you that you call life was made up by people that were no smarter than you and you can change… — Steve Jobs Copy Share Image
It [what you choose to do] has got to be something that you're passionate about because otherwise you won't have the perseverance… — Steve Jobs Copy Share Image
In your life you only get to do so many things and right now we've chosen to do this, so let's make… — Steve Jobs Copy Share Image
“It doesn't make sense to hire smart people and then tell them what to to , We hire smart people so they… — Steve Jobs Copy Share Image
Companies must have a noble cause, and it's the leaders job to transform that noble cause into such an inspiring vision, that… — Steve Jobs Copy Share Image
If you are working on something exciting that you really care about, you don't have to be pushed. The vision pulls you. — Steve Jobs Copy Share Image
It comes down to trying to expose yourself to the best things humans have done. And then try to bring those things… — Steve Jobs Copy Share Image
The greatest artists like Dylan, Picasso and Newton risked failure. And if we want to be great, we've got to risk it… — Steve Jobs Copy Share Image
Management is about persuading people to do things they do not want to do, while leadership is about inspiring people to do… — Steve Jobs Copy Share Image
My job is not to be easy on people. My job is to take these great people we have and to push… — Steve Jobs Copy Share Image
I'm not dismissing the value of higher education; I'm simply saying it comes at the expense of experience. — Steve Jobs Copy Share Image
Expose yourself to the best things humans have done and then try to bring those things into what you are doing. — Steve Jobs Copy Share Image
Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus. — Steve Jobs Copy Share Image
The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and… — Steve Jobs Copy Share Image
I admire Mark Zuckerberg... for not selling out, for wanting to make a company. I admire that a lot. — Steve Jobs Copy Share Image
If you want to hire great people and have them stay, you have to be run by ideas, not hierarchy. The best ideas have… — Steve Jobs Copy Share Image
Everything around you that you call life was made up by people that were no smarter than you and you can change it, you… — Steve Jobs Copy Share Image
“Innovation is not about saying yes to everything. It's about saying NO to all but the most crucial features.” — Steve Jobs Copy Share Image
I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I… — Steve Jobs Copy Share Image
When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop… — Steve Jobs Copy Share Image
I'm not dismissing the value of higher education; I'm simply saying it comes at the expense of experience. — Steve Jobs Copy Share Image
“To YoYo Ma: "You playing is the best argument I've ever heard for the existence of God, because I don't really believe a human… — Steve Jobs Copy Share Image
The most important thing is a person. A person who incites your curiosity and feeds your curiosity; and machines cannot do that in the… — Steve Jobs Copy Share Image
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