Important Quotes by Leo Burnett

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation…

— Leo Burnett

Products are made in the factory, but brands are created in the mind.

— Leo Burnett

If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make…

— Leo Burnett

If you can't turn yourself into your customer, you probably shouldn't be in the ad writing bsuiness at all.

— Leo Burnett

I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of…

— Leo Burnett

I think a smart woman can sell the average man anything,

— Leo Burnett

Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.

— Leo Burnett

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

— Leo Burnett

Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.

— Leo Burnett

Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't…

— Leo Burnett

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

— Leo Burnett

When you reach for the stars, you may not quite get them, but you won't come up with a handful of mud either.

— Leo Burnett