“One favorite place to go was BJ’s Restaurant and Brewhouse, which was so close that employees treated it like their private watering hole. They jokingly called it IL7, the unofficial seventh building on campus.” — Yukari Iwatani Kane Copy Share Image
“Apple also stopped depending on market research and surveys. “If I’d have asked my customers what they wanted,” Jobs quoted Henry Ford, “they would… — Yukari Iwatani Kane Copy Share Image
“Before the iPod, iPhone, and iPad, Apple’s products had been primarily purchased by Apple fans, designers, and other discerning users willing to pay a… — Yukari Iwatani Kane Copy Share Image
“Cook was a methodical and efficient CEO. Unlike Jobs, who seemed to operate on gut, Cook demanded hard numbers on projected cost and profits.… — Yukari Iwatani Kane Copy Share Image
“We don’t spend a lot of energy on old technologies. We spend a lot of energy where the vectors are going.” — Yukari Iwatani Kane Copy Share Image
“In a strange way, Samsung was legitimized by Apple’s attacks. The iPhone maker deemed the competition from the Galaxy to be serious enough to… — Yukari Iwatani Kane Copy Share Image
“The company traditionally shied away from celebrities because it considered its products to be the star, or in Apple’s inside lingo, the “hero.” — Yukari Iwatani Kane Copy Share Image
“If you don’t cannibalize yourself,” he used to say, “someone else will.” — Yukari Iwatani Kane Copy Share Image
“Watching Cook and his team that day, it was impossible not to recall the absolute mastery that Jobs had displayed so many times on… — Yukari Iwatani Kane Copy Share Image
“Tim Cook was a master of spreadsheets, not innovation. Since Cook had taken charge, legions of young MBAs had been hired to help feed… — Yukari Iwatani Kane Copy Share Image
“Cook was a seasoned businessman and arguably a better manager than Jobs.” — Yukari Iwatani Kane Copy Share Image
“His stamina was so inhuman that some wondered if he was actually human. Cook worked twelve to fourteen hours a day but insisted he… — Yukari Iwatani Kane Copy Share Image
“Apple’s products were conceived around a kitchen table that Ive had set up in the industrial design studio.” — Yukari Iwatani Kane Copy Share Image
“his sexual orientation was irrelevant. Cook had little personal time. He might as well have been married to Apple.” — Yukari Iwatani Kane Copy Share Image
“After years of incremental improvements by Microsoft, the release of Windows 95 brought Apple’s software superiority to a nearly complete end as it matched… — Yukari Iwatani Kane Copy Share Image
