Customers perceive service in their own unique, idiosyncratic, emotional, irrational, end-of-the-day, and totally human terms. Perception is all there is! — Tom Peters Copy Share Image
Obviously, despite hard work and heroic efforts, many dreams don't come true. But if we don't dare to dream and then throw muscle, heart, and soul into making the dream come true, then WoW Projects-and all of the emotional, intellectual,… — Tom Peters Copy Share Image
The market may never coalesce around one basic design, or even around two or three dominant devices. — Tom Peters Copy Share Image
If, as I anticipate, a wide array of personal, portable information/communication devices becomes increasingly important and widespread for information-intensive users, it will be a… — Tom Peters Copy Share Image
Anybody who is an entrepreneur is a person who essentially has impaired judgment. The odds of success are zilch. — Tom Peters Copy Share Image
Leaders' careers will usually be determined by their handling of one or two critical events that no one could possibly anticipate or plan for. — Tom Peters Copy Share Image
I don't know what it means to manage the human imagination, but I do know that imagination is the main source of value in… — Tom Peters Copy Share Image
If there is a single tragic flaw that mars our biggest enterprises, it is conservatism - the failure to fail, and fail big, in… — Tom Peters Copy Share Image
Think about the market, think about the design, and think about who is going to design for that market. Hit the mark. — Tom Peters Copy Share Image
“The “Excellence Standard” is not about Grand Outcomes. In Zenlike terms, all we have is today. If the day’s work cannot be assessed as… — Tom Peters Copy Share Image
