Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict how they would behave in the future. So asking them, 'Would you buy my product if it had… — Eric Ries Copy Share Image
Customers don't care how much time something takes to build. They care only if it serves their needs. — Eric Ries Copy Share Image
The lesson of the MVP is that any additional work beyond what was required to start learning is waste, no matter how important it… — Eric Ries Copy Share Image
HubSpot has used the lean startup method to build a spectacularly successful company. What I particularly love about HubSpot is that they are so… — Eric Ries Copy Share Image
By the time that product is ready to be distributed widely, it will already have established customers. — Eric Ries Copy Share Image
It was 1999, and we were building a way for college kids to create online profiles for the purpose of sharing... with employers. Oops.… — Eric Ries Copy Share Image
Except in very narrow cases, where there's breakthrough science that needs patent production, worrying about competitors is a waste of time. If you can't… — Eric Ries Copy Share Image
“waiting too long to release can lead to the ultimate waste: making something that nobody wants.” — Eric Ries Copy Share Image
There's nothing wrong with raising venture capital. Many lean startups are ambitious and are able to deploy large amounts of capital. What differentiates them… — Eric Ries Copy Share Image
“In the Lean Startup model, every product, every feature, every marketing campaign—everything a startup does—is understood to be an experiment designed to achieve validated… — Eric Ries Copy Share Image
“...a long-term reputation is only at risk when companies engage in vocal launch activities such as PR and building hype. When a product fails… — Eric Ries Copy Share Image
The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about… — Eric Ries Copy Share Image
Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence. — Eric Ries Copy Share Image
Entrepreneurs can't forecast accurately, because they are trying something fundamentally new. So they will often be laughably behind plan - and on the brink… — Eric Ries Copy Share Image
Meritocracy is a good thing. Whenever possibly, people should be judged based on their work and results, not superficial qualities. — Eric Ries Copy Share Image
