“Your customers don't buy your product to do your company a favor,” Eghbal said. “They're doing it because your product makes their lives better. So if you want to sell something, you need to explain how you're helping them.” — Ann Handley Copy Share Image
“Creating content as a cornerstone of your marketing allows you to truly place yourself in your customers’ shoes, to adopt their vantage points, and to consider their thoughts, feelings, and needs.” — Ann Handley Copy Share Image
“Build momentum. Why are you creating? Good content always has an objective; it’s created with intent. It therefore carries triggers to action.” — Ann Handley Copy Share Image
“Regard your content as something more, as something other than just words and images on a page—as an extension of your brand.” — Ann Handley Copy Share Image
“Content drives conversations. Conversation engages your customers. Engaging with people is how your company will survive and thrive in this newly social world.” — Ann Handley Copy Share Image
“Your customers don't buy your product to do your company a favor,” Eghbal said. “They're doing it because your product makes their lives better.… — Ann Handley Copy Share Image
“If you want to be a writer you must do two things above all others: read a lot and write a lot,” Stephen King… — Ann Handley Copy Share Image
“In an online world, our online words are our emissaries; they tell the world who we are,” — Ann Handley Copy Share Image
“Creating content as a cornerstone of your marketing allows you to truly place yourself in your customers’ shoes, to adopt their vantage points, and… — Ann Handley Copy Share Image
“Prior to the web, organizations had only two significant choices to attract attention: buy expensive advertising or get third-party ink from the media. But… — Ann Handley Copy Share Image
“Share or solve; don’t shill. Good content doesn’t try to sell. Rather, it creates value by positioning you as a reliable and valuable source… — Ann Handley Copy Share Image
“Any fool can make something complicated. It takes a genius to make it simple. —Woody Guthrie” — Ann Handley Copy Share Image
