I would say the greatest challenge we had with the Wii U was being crystal clear in our communication of what the product was and what the product could do. — Reggie Fils-Aime Copy Share Image
When we launched the Wii - I mean, again, people look back and say, '100 million units, it was easy!' Believe me, I was there, and it wasn't easy at all. We had tough conversations, internal debate, like, 'How are… — Reggie Fils-Aime Copy Share Image
There is a reason why, on a DS, you get that little click when you press a button. There is a reason that it… — Reggie Fils-Aime Copy Share Image
The fact is, there's no single magic number that defines profitability for a game. — Reggie Fils-Aime Copy Share Image
If competitors don't like our two to one advantage, dominating market share with both SP and DS, well, I've got bad news. Because we… — Reggie Fils-Aime Copy Share Image
There's no doubt that 'Breath of the Wild' is the Switch game I've put the most time into. — Reggie Fils-Aime Copy Share Image
We've always anticipated that, as Nintendo would demonstrate business potential with an idea, others would follow. And we believe that based on history -… — Reggie Fils-Aime Copy Share Image
We compete with all of the time that consumers spend when they're not sleeping, they're not eating, not going to work or going to… — Reggie Fils-Aime Copy Share Image
I think Nintendo is fortunate, having been in this business for over 30 years, to really understand the dynamics and recognize that it's software… — Reggie Fils-Aime Copy Share Image
Nintendo, at its heart, is about making us feel younger than we are today. — Reggie Fils-Aime Copy Share Image
I grew up in a lower-middle-class environment, usually the lone minority among my classmates. — Reggie Fils-Aime Copy Share Image
Ours is a company that doesn't do annualized software, and so when we create a 'Zelda' game, when we create a 'Smash Bros.' game,… — Reggie Fils-Aime Copy Share Image
