“the automatic, fixed-action patterns of these animals work very well the great majority of the time. For example, because only healthy, normal turkey chicks make the peculiar sound of baby turkeys, it makes sense for mother turkeys to respond maternally… — Robert B. Cialdini Copy Share Image
“More and more frequently, we will find ourselves in the position of the lower animals—with a mental apparatus that is unequipped to deal thoroughly with the intricacy and richness of the outside environment. Unlike the animals, whose cognitive powers have… — Robert B. Cialdini Copy Share Image
“The tendency to want what has been banned and therefore to presume that it is more worthwhile is not limited to such commodities as… — Robert B. Cialdini Copy Share Image
“By no means is my friend original in this last use of the “expensive = good” rule to snare those seeking a bargain. Culturist… — Robert B. Cialdini Copy Share Image
“Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies? The result was that once… — Robert B. Cialdini Copy Share Image
“Observers trying to decide what a man is like look closely at his actions.” — Robert B. Cialdini Copy Share Image
“Everything should be made as simple as possible, but not simpler. —ALBERT EINSTEIN” — Robert B. Cialdini Copy Share Image
“Where all think alike, no one thinks very much. —WALTER LIPPMANN I” — Robert B. Cialdini Copy Share Image
“persons who go through a great deal of trouble or pain to attain something tend to value it more highly than persons who attain… — Robert B. Cialdini Copy Share Image
“Price alone had become a trigger feature for quality; and a dramatic increase in price alone had led to a dramatic increase in sales… — Robert B. Cialdini Copy Share Image
“There is no expedient to which a man will not resort to avoid the real labor of thinking.” With” — Robert B. Cialdini Copy Share Image
“Often we don’t realize that our attitude toward something has been influenced by the number of times we have been exposed to it in… — Robert B. Cialdini Copy Share Image
“The customers, mostly well-to-do vacationers with little knowledge of turquoise, were using a standard principle—a stereotype—to guide their buying: “expensive = good.” — Robert B. Cialdini Copy Share Image
