“The tendency to want what has been banned and therefore to presume that it is more worthwhile is not limited to such commodities as laundry soap. In fact, the tendency is not limited to commodities at all but extends to… — Robert B. Cialdini Copy Share
“The tendency to want what has been banned and therefore to presume that it is more worthwhile is not limited to such commodities as laundry soap. In fact, the tendency is not limited to commodities at all but extends to restrictions on information. In an age when the ability to acquire, store, and manage information is becoming increasingly the determinant… — Robert B. Cialdini Copy Share
“By no means is my friend original in this last use of the “expensive = good” rule to snare those seeking a bargain. Culturist and author Leo Rosten gives the example of the Drubeck brothers, Sid and Harry, who owned a men’s tailor shop in Rosten’s neighborhood while he was growing up in the 1930s. Whenever the salesman, Sid, had… — Robert B. Cialdini Copy Share
“Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies? The result was that once again nearly all (93 percent) agreed, even though no real reason, no new information, was added to justify their compliance. Just as the “cheep-cheep” sound of turkey chicks triggered an automatic mothering response from maternal turkeys—even… — Robert B. Cialdini Copy Share
“Observers trying to decide what a man is like look closely at his actions.” — Robert B. Cialdini Copy Share Image
“Everything should be made as simple as possible, but not simpler. —ALBERT EINSTEIN” — Robert B. Cialdini Copy Share Image
“Where all think alike, no one thinks very much. —WALTER LIPPMANN I” — Robert B. Cialdini Copy Share Image
“persons who go through a great deal of trouble or pain to attain something tend to value it more highly than persons who attain… — Robert B. Cialdini Copy Share Image
“Price alone had become a trigger feature for quality; and a dramatic increase in price alone had led to a dramatic increase in sales… — Robert B. Cialdini Copy Share Image
“There is no expedient to which a man will not resort to avoid the real labor of thinking.” With” — Robert B. Cialdini Copy Share Image
“Often we don’t realize that our attitude toward something has been influenced by the number of times we have been exposed to it in… — Robert B. Cialdini Copy Share Image
“The customers, mostly well-to-do vacationers with little knowledge of turquoise, were using a standard principle—a stereotype—to guide their buying: “expensive = good.” — Robert B. Cialdini Copy Share Image
