Never stop testing, and your advertising will never stop improving. Testing was used in advertising decades ago. The internet has made testing… — David Ogilvy Copy Share Image
I suppose that one of the psychological principles of advertising is to so hammer the name of your product into the mind… — Robert Benchley Copy Share Image
I've been involved in doing advertising for various elections and I just couldn't see doing anti-Trump advertising in this election. My line… — Errol Morris Copy Share Image
One of the unintended negative consequences of online advertising has been the loss of value in traditional classifieds. It's simply quicker, simply… — Eric Schmidt Copy Share Image
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising,… — David Ogilvy Copy Share Image
If somebody has done it before, that is enough reason to knock an idea off the table — Steve Henry Copy Share Image
What we'd like to think of YouTube as is a part of Google with very overlapping goals and values. We're a fundamental… — Salar Kamangar Copy Share Image
All right, You Great Git, You've asked for it. I'll cover the world in Tastee-Freez and Wimpy Burgers. I'll fill it with… — Peter Cook Copy Share Image
Driving up the value of the advertising is a big commitment for Microsoft. — Bill Gates Copy Share Image
I've had some wonderful ideas for getting the dominating going. I've got some extremely subtle advertising slogans that should get the public… — Peter Cook Copy Share Image
Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy. — Mason Cooley Copy Share Image
Our advertising partnership with Allegiant Air is a natural fit for us. Branding encompasses everything from good customer service to strategic advertising… — Calvin Ayre Copy Share Image
The fact is that much of advertising's power comes from this belief that advertising does not affect us. The most effective kind… — Jean Kilbourne Copy Share Image
Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone.… — David Ogilvy Copy Share Image
Observing and understanding the social media phenomenon is one thing-leveraging this trend for advertising purposes is quite another. While most companies recognize… — Stephen Jin-Woo Kim Copy Share Image
I do think the best thing for companies like Google and Facebook, if they are afraid of this ethical trap of advertising,… — Tim Wu Copy Share Image
there is a world, in a far-flung corner of our galaxy, where women have no nipples and motor cars, though legally capable… — Trevor Beattie Copy Share Image
Between the time I first started working in advertising in 1998 and now, the word brand has replaced identity. We are no… — Joshua Ferris Copy Share Image
Real-time marketing is already too late. Brands should focus on sparking conversation, not constantly reacting. — David Berkowitz Copy Share Image
The conservative side of our political spectrum has had an outsized voice over the last few years. I think especially since the… — Bruce Bartlett Copy Share Image
Advertising is in essence simply a means of communication through mass media which is available to anyone who can pay for it.… — John Treasure Copy Share Image
Apple no longer builds any products. When I was there, people used to call Apple "a vertically integrated advertising agency," which was… — John Sculley Copy Share Image
The American conception of advertising is to arouse desires and stimulate wants, to make people dissatisfied with the old and out-of-date and… — Bruce Barton Copy Share Image
Vertical search engines that match your business, service or products with a target market offer you a higher conversion rate than traditional… — Marc Ostrofsky Copy Share Image
The thing about advertising is that you make more money. You can put kids through college so they don't come out with… — Neal Adams Copy Share Image
