It seems to him there are / a thousand bars; and behind…

“Personal happiness is always a very serious matter.”

— Sheena Iyengar

Then, the other thing that affected my interest in choices growing up was the fact that I was going blind and that meant that…

— Sheena Iyengar

“move. For one thing, you’re going to start paying more attention. Yes, perhaps you’ll sometimes have a crazed, wild-eyed look, but that’s a price…

— Sheena Iyengar

What we share with animals is a desire for choice. It's a desire to have control over our life and a desire to live…

— Sheena Iyengar

You know, you take a little infant and you turn on the music mobile on their crib and you find that if you give…

— Sheena Iyengar

I went home and they seemed... my parents seemed normal. They didn't seem to feel like somehow they had been victims of some Nazi…

— Sheena Iyengar

The less control people had over their work, the higher their blood pressure during work hours. Moreover, blood pressure at home was unrelated to…

— Sheena Iyengar

Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the same item.

— Sheena Iyengar

The quality of health care continues to improve, and people are living longer, but these developments mean that we're likely to eventually find ourselves…

— Sheena Iyengar

The key to getting the most from choice is to be choosy about choosing.

— Sheena Iyengar

I used to go to this store called Draeger's and you had a little bit of that same feeling because this was a store…

— Sheena Iyengar

Balancing hopes, desires and an appreciating of the possibilities with a clear-eyed assessment of the limitations: that is the art of choosing.

— Sheena Iyengar

So gut tells you "How do I feel about this right now?" It doesn't tell me how I feel about it tomorrow or even…

— Sheena Iyengar

I put out a good 10 different types of drinks for them and they just said, "Oh, okay, so it's just one choice." One…

— Sheena Iyengar

Like, people are less likely to invest in their retirement when they have more options in their 401K plans than when they have fewer.

— Sheena Iyengar