If a company truly wants to resolve the innovator's…
“If a company truly wants to resolve the innovator's dilemma, it does need to be able to create wave after wave of disruptive innovation. And those disruptive innovations will typically grow to the point where they do cause some pain for leading companies. But most disruptive innovations create substantial new growth before they cause that pain.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Companies must continually generate disruptive innovations, which initially fuel growth before challenging incumbents.
In simple terms: Create ongoing disruptive innovations that grow before hurting rivals.
Invest in repeatable disruptive innovation cycles.
Themes
Mood
Type
When to use this quote
- product development
- R&D strategy
- market entry
- corporate venturing
Key Concepts
Questions to Reflect On
- How can firms balance sustaining and disruptive projects?
- What structures support ongoing wave creation?
Disruptive cycles may be costly and risk cannibalizing existing revenue streams.