The basic idea that marketing is wrong at its core is one of the main reasons why innovation seems blocked and unpredictable. — Clayton Christensen Copy Share Image
Innovation simply isn't as unpredictable as many people think. There isn't a cookbook yet, but we're getting there. — Clayton Christensen Copy Share Image
Disruptive innovations create jobs, efficiency innovations destroy them. — Clayton Christensen Copy Share Image
A sustaining innovation makes better products that you can sell for better profits to your best customers. — Clayton Christensen Copy Share Image
The innovations are far more important because the technology itself has now way to impact the world for good until it's embedded… — Clayton Christensen Copy Share Image
The principles of disruptive innovation are indeed intended to be guidelines to assist managers both in introducing disruptive innovations as well as… — Clayton Christensen Copy Share Image
People still cling to this belief that innovation is just random and unpredictable. But if you look closely, there are some real… — Clayton Christensen Copy Share Image
Efficiency innovations provide return on investment in 12-18 months. Empowering innovations take 5-10 years to yield a return. We have ample capital… — Clayton Christensen Copy Share Image
Only the general manager can mold the resources, processes, and values that affect innovation , into a coherent capability to develop and… — Clayton Christensen Copy Share Image
We have found that companies need to speak a common language because some of the suggested ways to harness disruptive innovation are… — Clayton Christensen Copy Share Image
Innovation almost always is not successful the first time out. You try something and it doesn't work and it takes confidence to… — Clayton Christensen Copy Share Image
Empowering innovations transform something that is complicated and expensive into something that is so much more simple and affordable that a much… — Clayton Christensen Copy Share Image
Year after year after year, people write books about managing innovation or about leadership, for example, without ever going through the pain… — Clayton Christensen Copy Share Image
Because these firms listened to their customers, invested aggressively in new technologies that would provide their customers more and better products of… — Clayton Christensen Copy Share Image
If a company truly wants to resolve the innovator's dilemma, it does need to be able to create wave after wave of… — Clayton Christensen Copy Share Image
We have found that companies need to speak a common language, because some of the suggested ways to harness disruptive innovation are… — Clayton Christensen Copy Share Image
At the beginning of almost every industry, the available products and services are so expensive to own and complicated to use that… — Clayton Christensen Copy Share Image
In general, the questions that are on our mind are the same questions that have been driving our work over the past… — Clayton Christensen Copy Share Image
I was lucky enough to build on the work of a number of people who had already run laps around this theory-building… — Clayton Christensen Copy Share Image
Generally, the technology that enables disruption is developed in the companies that are the practitioners of the original technology. That's where the… — Clayton Christensen Copy Share Image
The personal computer was a disruptive innovation relative to the mainframe because it enabled even a poor fool like me to have… — Clayton Christensen Copy Share Image
In an environment where you've got to push innovations out the door fast and keep the cost of innovation low, the probability… — Clayton Christensen Copy Share Image
Efficiency innovations arise in industries that already exist. They provide existing goods and services at much lower costs. They are not empowering.… — Clayton Christensen Copy Share Image
The answer is the disruptive innovator, an outsider, who creates a product or service for the non-existing consumer in a non-existing market… — Clayton Christensen Copy Share Image
Most companies think of disruption as a threat. But disruptive innovations have tremendous growth potential. If incumbent companies can learn how to… — Clayton Christensen Copy Share Image
Efficiency innovations are a natural part of the economic cycle, but these are the innovations that streamline process and actually reduce the… — Clayton Christensen Copy Share Image
The reason why it is so difficult for existing firms to capitalize on disruptive innovations is that their processes and their business… — Clayton Christensen Copy Share Image
Every disruptive innovation is powered by a simplifying technology, and then the technology has to get embedded in a different kind of… — Clayton Christensen Copy Share Image
But actually theory is very practical. Gravity is a theory, for example. It allows you to predict that if you step off a cliff… — Clayton Christensen Copy Share
In our lives and in our careers, whether we are aware of it or not, we are constantly navigating a path by deciding between… — Clayton Christensen Copy Share
Many of the factors that we think will cause motivation, such as fair pay and a good manager, won't make you love your job.… — Clayton Christensen Copy Share
People in private equity complain that they have so much capital and so few places to invest. But you have lots of entrepreneurs trying… — Clayton Christensen Copy Share
If you're successful and growing, you can manage any way you want to. Growth makes so many dimensions of management easier. It's when growth… — Clayton Christensen Copy Share
A sustaining innovation makes better products that you can sell for better profits to your best customers. — Clayton Christensen Copy Share
Purpose must be deliberately conceived and chosen, and then pursued. — Clayton Christensen Copy Share
The mistake that makes launching a venture expensive is when you try to make a disruptive technology so good that it can compete on… — Clayton Christensen Copy Share
What you need is a fundamental humility - the belief that you can learn from anyone. — Clayton Christensen Copy Share
This is why I belong, and why I believe. I commend to all this same search for happiness and for the truth. — Clayton Christensen Copy Share
I think this is one reason why the Lord invented the Internet - so members can teach one another how to succeed in assignments… — Clayton Christensen Copy Share
Because these firms listened to their customers, invested aggressively in new technologies that would provide their customers more and better products of the sort… — Clayton Christensen Copy Share
At the beginning of almost every industry, the available products and services are so expensive to own and complicated to use that only people… — Clayton Christensen Copy Share
Management has to provide the coordinating mechanism between what the supplier provides and what the user needs in not-good-enough situations where product architecture is… — Clayton Christensen Copy Share
When you're thinking about your next product or current product and wondering how to make it different so you don't have competition, understand the… — Clayton Christensen Copy Share
