It is a company's customers who effectively control what it can and cannot do. — Clayton Christensen Copy Share Image
When you improve your product so it does the customer's job better, then you gain market share. — Clayton Christensen Copy Share Image
Businesses want to think in terms of categories. Consumers want us to think in terms of their needs. — Clayton Christensen Copy Share Image
When you're thinking about your next product or current product and wondering how to make it different so you don't have competition,… — Clayton Christensen Copy Share Image
We all have jobs in our lives that we must get done. We reach out and bring products into our lives to… — Clayton Christensen Copy Share Image
No idea for a new growth business ever comes fully shaped. When it emerges, it's half-baked, and it then goes through a… — Clayton Christensen Copy Share Image
You can invest to create the new growth business while the core business is still growing, because new business units don't need… — Clayton Christensen Copy Share Image
To prop up the stock price, managers have to turn down the screws on everybody. That forces them to cancel all the… — Clayton Christensen Copy Share Image
If you understand cause and effect, it brings about a set of insights that leads you to a very different place. The… — Clayton Christensen Copy Share Image
People in private equity complain that they have so much capital and so few places to invest. But you have lots of… — Clayton Christensen Copy Share Image
During the early stages of an industry, when the functionality and reliability of a product isn't yet adequate to meet customer's needs,… — Clayton Christensen Copy Share Image
How could Digital's collapse be so precipitous? It's because, in many ways, financial performance data is misleading. As you move up to… — Clayton Christensen Copy Share Image
But actually theory is very practical. Gravity is a theory, for example. It allows you to predict that if you step off a cliff… — Clayton Christensen Copy Share
In our lives and in our careers, whether we are aware of it or not, we are constantly navigating a path by deciding between… — Clayton Christensen Copy Share
Many of the factors that we think will cause motivation, such as fair pay and a good manager, won't make you love your job.… — Clayton Christensen Copy Share
People in private equity complain that they have so much capital and so few places to invest. But you have lots of entrepreneurs trying… — Clayton Christensen Copy Share
If you're successful and growing, you can manage any way you want to. Growth makes so many dimensions of management easier. It's when growth… — Clayton Christensen Copy Share
A sustaining innovation makes better products that you can sell for better profits to your best customers. — Clayton Christensen Copy Share
Purpose must be deliberately conceived and chosen, and then pursued. — Clayton Christensen Copy Share
The mistake that makes launching a venture expensive is when you try to make a disruptive technology so good that it can compete on… — Clayton Christensen Copy Share
What you need is a fundamental humility - the belief that you can learn from anyone. — Clayton Christensen Copy Share
This is why I belong, and why I believe. I commend to all this same search for happiness and for the truth. — Clayton Christensen Copy Share
I think this is one reason why the Lord invented the Internet - so members can teach one another how to succeed in assignments… — Clayton Christensen Copy Share
Because these firms listened to their customers, invested aggressively in new technologies that would provide their customers more and better products of the sort… — Clayton Christensen Copy Share
At the beginning of almost every industry, the available products and services are so expensive to own and complicated to use that only people… — Clayton Christensen Copy Share
Management has to provide the coordinating mechanism between what the supplier provides and what the user needs in not-good-enough situations where product architecture is… — Clayton Christensen Copy Share
When you're thinking about your next product or current product and wondering how to make it different so you don't have competition, understand the… — Clayton Christensen Copy Share
