Skip to content

The secret of disruptive innovations and business models…

“The secret of disruptive innovations and business models isn’t that they disrupt an industry; it’s that they disrupt people.” quote by Bernadette Jiwa
Download Open image
““The secret of disruptive innovations and business models isn’t that they disrupt an industry; it’s that they disrupt people.””

Bernadette Jiwa

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Disruptive ideas change people’s habits, not just markets, making human adaptation the core challenge.

In simple terms: Innovation reshapes behavior, not just industry.

Key Takeaway

Design change that fits human habits.

Themes

innovation human behavior change

Mood

analytical empathetic

Type

business philosophical

When to use this quote

  • product design
  • marketing strategy
  • organizational change

Key Concepts

disruption psychology

Questions to Reflect On

  • How will users adapt to your innovation?
  • What habits need redesign?
A Different Perspective

People may resist change despite benefits.

★ ★ ★ ★ ★ No ratings yet

More by Bernadette Jiwa

Explore all 18 Bernadette Jiwa quotes

More Business quotes

Browse all 39,016 Business quotes