Eric Ries

In a startup, both the problem and solution are unknown.

— Eric Ries

The only way to win is to learn faster than anyone else.

— Eric Ries

Learning is the essential unit of progress for startups.

— Eric Ries

Better to have bad news that's true than good news we made up

— Eric Ries

“Entrepreneurship is a kind of management.”

— Eric Ries

“Think big. Start small. Scale fast.”

— Eric Ries

If we stopped wasting people's time, what would they do with it?

— Eric Ries

The lean startup method is not about cost, it is about speed.

— Eric Ries

“It is the principal antidote to the lethal problem of achieving failure: successfully executing a plan that leads nowhere.”

— Eric Ries

Vanity metrics are the numbers you want to publish on TechCrunch to make your competitors feel bad.

— Eric Ries

“In the Lean Startup model, an experiment is more than just a theoretical inquiry; it is also a first product.”

— Eric Ries

Sustainable growth is characterized by one simple rule: New customers come from the actions of past customers.

— Eric Ries

“Energy invested in success theater is energy that could have been used to help build a sustainable business.”

— Eric Ries

The goal of every startup experiment is to discover how to build a sustainable business around that vision.

— Eric Ries

Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into…

— Eric Ries

“entrepreneurship should be considered a viable career path for innovators inside large organizations.”

— Eric Ries

“But everything changed when they made one small tweak to the product. They added to the bottom of every single e-mail the…

— Eric Ries

We need to reengineer companies to focus on figuring out who the customer is, what's the market and what kind of product…

— Eric Ries

As you consider building your own minimum viable product, let this simple rule suffice: remove any feature, process, or effort that does…

— Eric Ries

If the plan is to see what happens, a team is guaranteed to succeed - at seeing what happens - but won't…

— Eric Ries

When it comes to meritocracy and diversity, the symbolic is real. And that means that simple actions that reduce bias, such as…

— Eric Ries

The problem with entrepreneurship is we are often working really hard producing high quality products that no-one wants. The creation of stuff…

— Eric Ries

You get a culture of entrepreneurship after you have successfully changed the accountability system so that people can use a better process.…

— Eric Ries

The big question of our time is not Can it be built? but Should it be built? This places us in an…

— Eric Ries

Products a start-up builds are really experiments…Learning about how to build a sustainable business is the outcome of those experiments [which follow]…

— Eric Ries

Science and vision are not opposites or even at odds. They need each other. I sometimes hear other startup folks say something…

— Eric Ries

In the industrial world we have the problem of having more productive capacity than we know what to do with. That's at…

— Eric Ries

There is no greater country on Earth for entrepreneurship than America. In every category, from the high-tech world of Silicon Valley, where…

— Eric Ries

“...a long-term reputation is only at risk when companies engage in vocal launch activities such as PR and building hype. When a…

— Eric Ries

The goal of a startup is to figure out the right thing to build-the thing customers want and will pay for-as quickly…

— Eric Ries

Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict…

— Eric Ries

There was a study done in the early 20th century of all the entrepreneurs who entered the automobile industry around the same…

— Eric Ries

“asked him to imagine the following: If I selected an employee of the company at random, from any level or function or…

— Eric Ries

“One remarkable part of the SnapTax story is what the team leaders said when I asked them to account for their unlikely…

— Eric Ries

“Entrepreneurs are everywhere. You don’t have to work in a garage to be in a startup. The concept of entrepreneurship includes anyone…

— Eric Ries

“In School of One, students have daily "playlists" of their learning tasks that are attuned to each student's learning needs, based on…

— Eric Ries

At IMVU, we opened up our board meetings to the whole company.

— Eric Ries

A pivot is a change in strategy without a change in vision.

— Eric Ries

If you cannot fail, you cannot learn.

— Eric Ries

Reading is good, action is better.

— Eric Ries