A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty. — Eric Ries Copy Share Image
It doesn't matter if you call it a boom or a bubble. The startup business moves in cycles, and what goes up… — Eric Ries Copy Share Image
“Build-Measure-Learn feedback loop is at the core of the Lean Startup model.” — Eric Ries Copy Share Image
“waiting too long to release can lead to the ultimate waste: making something that nobody wants.” — Eric Ries Copy Share Image
“The Lean Startup is a set of practices for helping entrepreneurs increase their odds of building a successful startup.” — Eric Ries Business Copy Share Image
Most phenomenal startup teams create businesses that ultimately fail. Why? They built something that nobody wanted. — Eric Ries Copy Share Image
If you can’t out iterate someone who is trying to copy you, you’re toast anyway. — Eric Ries Copy Share Image
Leadership requires creating conditions that enable employees to do the kinds of experimentation that entrepreneurship requires. — Eric Ries Business Copy Share Image
Progress in manufacturing is measured by the production of high quality goods. The unit of progress for Lean Startups is validated learning-a… — Eric Ries Copy Share Image
Prove to yourself that your business, in micro-scale at least, creates value. If you believe it, you'll find it that much easier… — Eric Ries Copy Share Image
The United States is locked in a new arms race for that most precious resource - the future entrepreneurs upon whom economic… — Eric Ries Copy Share Image
You know how people always talk about how vision is the key to entrepreneurship and perseverance and really seeing what other people… — Eric Ries Copy Share Image
Learning to see waste and systematically eliminate it has allowed lean companies such as Toyota to dominate entire industries. Lean thinking defines… — Eric Ries Copy Share Image
“If you’re commuting to work, you don’t give up because there’s a detour in the road or you made a wrong turn.… — Eric Ries Commuting Copy Share Image
HubSpot has used the lean startup method to build a spectacularly successful company. What I particularly love about HubSpot is that they… — Eric Ries Copy Share Image
When blame inevitably arises, the most senior people in the room should repeat this mantra: if a mistake happens, shame on us… — Eric Ries Copy Share Image
As an entrepreneur, I knew that if my company failed, I could always try again. So I often felt that the only… — Eric Ries Business Copy Share Image
“The rate of growth depends primarily on three things: the profitability of each customer, the cost of acquiring new customers, and the… — Eric Ries Business Copy Share Image
Nowadays people talk about PayPal's founders as prescient geniuses who would inevitably change the world. It was, however, not so obvious that… — Eric Ries Baby Copy Share Image
“After more than ten years as an entrepreneur, I came to reject that line of thinking. I have learned from both my… — Eric Ries Business Copy Share Image
“although we write the feedback loop as Build-Measure-Learn because the activities happen in that order, our planning really works in the reverse… — Eric Ries Learning Copy Share Image
Famous pivot stories are often failures but you don't need to fail before you pivot. All a pivot is is a change… — Eric Ries Copy Share Image
The attributes for entrepreneurs cut both ways. You need the ability to ignore inconvenient facts and see the world as it should… — Eric Ries Ability Copy Share Image
I asked all of our recruiters to give me all resumes of prospective employees with their name, gender, place of origin, and… — Eric Ries Age Copy Share Image
If we do not know who the customer is, we do not know what quality is. — Eric Ries Customer Copy Share Image
Innovation is a bottoms-up, decentralized, and unpredictable thing, but that doesn’t mean it cannot be managed. — Eric Ries Copy Share Image
The reality is the Lean Startup method is not about cost, it is about speed. Lean startups waste less money, because they… — Eric Ries Copy Share Image
At IMVU, the cost of customer acquisition through our five-dollar-a-day AdWords campaign was less than twenty-five cents. Our revenue from those same… — Eric Ries Acquisition Copy Share Image
“Startup success is not a consequence of good genes or being in the right place at the right time. Startup success can… — Eric Ries Customer Copy Share Image
I bet the people who are in the auto industry right now have more than 10,000 good ideas about what might work… — Eric Ries Copy Share Image
The lesson of the MVP is that any additional work beyond what was required to start learning is waste, no matter how… — Eric Ries Copy Share Image
“People are accustomed to thinking of accounting as dry and boring, a necessary evil used primarily to prepare financial reports and survive… — Eric Ries Copy Share Image
When I meet with most entrepreneurial teams, I ask them a simple question: How do you know that you're making progress? Most… — Eric Ries Copy Share Image
Except in very narrow cases, where there's breakthrough science that needs patent production, worrying about competitors is a waste of time. If… — Eric Ries Breakthrough Copy Share Image
“We have the capacity to build almost anything we can imagine. The big question of our time is not Can it be… — Eric Ries Copy Share Image
Building the right product requires systematically and relentlessly testing that vision to discover which elements of it are brilliant, and which are… — Eric Ries Brilliant Copy Share Image
Start-ups make so many mistakes that the challenge to identify the root cause of a failure is tough. But believing in your… — Eric Ries Copy Share Image
“You cannot be sure you really understand any part of any business problem unless you go and see for yourself firsthand. It… — Eric Ries Business Copy Share Image
I actually believed if you work hard enough it was inevitable you'd succeed. Then I lived the 'Social Network' movie, but only… — Eric Ries Copy Share Image
“Split testing often uncovers surprising things. For example, many features that make the product better in the eyes of engineers and designers… — Eric Ries Habits Copy Share Image
