“It is the principal antidote to the lethal problem of achieving failure: successfully executing a plan that leads nowhere.” — Eric Ries Copy Share Image
This is one of the most important lessons of the scientific method: if you cannot fail, you cannot learn. — Eric Ries Copy Share Image
If the plan is to see what happens, a team is guaranteed to succeed - at seeing what happens - but won't… — Eric Ries Copy Share Image
When blame inevitably arises, the most senior people in the room should repeat this mantra: if a mistake happens, shame on us… — Eric Ries Copy Share Image
Our educational system is not preparing people for the 21st Century. Failure is an essential part of entrepreneurship. If you work hard,… — Eric Ries Copy Share Image
What differentiates the success stories from the failures is that the successful entrepreneurs had the foresight, the ability, and the tools to… — Eric Ries Copy Share Image
Start-ups make so many mistakes that the challenge to identify the root cause of a failure is tough. But believing in your… — Eric Ries Copy Share Image
Famous pivot stories are often failures but you don't need to fail before you pivot. All a pivot is is a change… — Eric Ries Copy Share Image
The grim reality is that most start-ups fail. Most new products are not successful. Yet the story of perseverance, creative genius, and… — Eric Ries Copy Share Image
“After more than ten years as an entrepreneur, I came to reject that line of thinking. I have learned from both my… — Eric Ries Copy Share Image
I can't say I'm not grateful to have journalists writing about me as a genius. But I know it's not true. I'm… — Eric Ries Copy Share Image
“I’ve made billions of dollars of failures at Amazon.com. Literally. None of these things are fun, but they also don’t matter. What… — Eric Ries Copy Share Image
The mistake isn't releasing something bad. The mistake is to launch it and get PR people involved. You don't want people to… — Eric Ries Copy Share Image
The lesson of the MVP is that any additional work beyond what was required to start learning is waste, no matter how important it… — Eric Ries Copy Share
HubSpot has used the lean startup method to build a spectacularly successful company. What I particularly love about HubSpot is that they are so… — Eric Ries Copy Share
By the time that product is ready to be distributed widely, it will already have established customers. — Eric Ries Copy Share
It was 1999, and we were building a way for college kids to create online profiles for the purpose of sharing... with employers. Oops.… — Eric Ries Copy Share
Except in very narrow cases, where there's breakthrough science that needs patent production, worrying about competitors is a waste of time. If you can't… — Eric Ries Copy Share
“waiting too long to release can lead to the ultimate waste: making something that nobody wants.” — Eric Ries Copy Share
There's nothing wrong with raising venture capital. Many lean startups are ambitious and are able to deploy large amounts of capital. What differentiates them… — Eric Ries Copy Share
“In the Lean Startup model, every product, every feature, every marketing campaign—everything a startup does—is understood to be an experiment designed to achieve validated… — Eric Ries Copy Share
“...a long-term reputation is only at risk when companies engage in vocal launch activities such as PR and building hype. When a product fails… — Eric Ries Copy Share
The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about… — Eric Ries Copy Share
Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence. — Eric Ries Copy Share
Entrepreneurs can't forecast accurately, because they are trying something fundamentally new. So they will often be laughably behind plan - and on the brink… — Eric Ries Copy Share
Meritocracy is a good thing. Whenever possibly, people should be judged based on their work and results, not superficial qualities. — Eric Ries Copy Share
