If you don't know who your customer is, you don't know what quality is. — Eric Ries Customer Copy Share Image
The way forward is to learn to see every startup in any industry as a grand experiment. — Eric Ries Entrepreneurship Copy Share Image
Using the Lean Startup approach, companies can create order not chaos by providing tools to test a vision continuously. — Eric Ries Approach Copy Share Image
We must learn what customers really want, not what they say they want or what we think they should want. — Eric Ries Customer Copy Share Image
“Startup success can be engineered by following the right process, which means it can be learned, which means it can be taught.” — Eric Ries Success Copy Share Image
This is one of the most important lessons of the scientific method: if you cannot fail, you cannot learn. — Eric Ries Copy Share Image
What if we found ourselves building something that nobody wanted? In that case what did it matter if we did it on… — Eric Ries Budgets Copy Share Image
Entrepreneurs can't forecast accurately, because they are trying something fundamentally new. So they will often be laughably behind plan - and on… — Eric Ries Copy Share Image
“the Lean Startup is a new way of looking at the development of innovative new products that emphasizes fast iteration and customer… — Eric Ries Dreams Copy Share Image
A lot of entrepreneurs hate big companies. But if you hate them so much, why are you trying to build a new… — Eric Ries Copy Share Image
“we figure out what we need to learn, use innovation accounting to figure out what we need to measure to know if… — Eric Ries Education Copy Share Image
Start-up success is not a consequence of good genes or being in the right place at the right time. Success can be… — Eric Ries Consequence Copy Share Image
Our educational system is not preparing people for the 21st Century. Failure is an essential part of entrepreneurship. If you work hard,… — Eric Ries Copy Share Image
Entrepreneurship is not really building a product, it's not having an idea, it's not being in the right place at the right… — Eric Ries Copy Share Image
The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated… — Eric Ries Copy Share Image
“Dropbox needed to test its leap-of-faith question: if we can provide a superior customer experience, will people give our product a try?… — Eric Ries Customer experience Copy Share Image
I can't say I'm not grateful to have journalists writing about me as a genius. But I know it's not true. I'm… — Eric Ries Copy Share Image
“I’ve made billions of dollars of failures at Amazon.com. Literally. None of these things are fun, but they also don’t matter. What… — Eric Ries Failure Copy Share Image
The mistake isn't releasing something bad. The mistake is to launch it and get PR people involved. You don't want people to… — Eric Ries Attention Copy Share Image
If your goal is to make money, becoming an entrepreneur is a sucker's bet. Sure, some entrepreneurs make a lot of money,… — Eric Ries Copy Share Image
I would say, as an entrepreneur everything you do - every action you take in product development, in marketing, every conversation you… — Eric Ries Action Copy Share Image
In my first start-up, I had an initial advertising budget of $5 per day total. That would buy us 100 clicks per… — Eric Ries Advertising Copy Share Image
Here in Silicon Valley, I have taken part in hundreds of conversations trying to convince people to dive in and become entrepreneurs.… — Eric Ries Access Copy Share Image
All innovation begins with vision. It’s what happens next that is critical. — Eric Ries Copy Share Image
“Entrepreneurship is a kind of management. No, you didn’t read that wrong.” — Eric Ries Customer Copy Share Image
A Start Up is an institution designed to thrive in the soil of extreme uncertainty — Eric Ries Business planning Copy Share Image
The Lean Startup has evolved into a movement that is having a significant impact on how companies are built, funded and scaled. — Eric Ries Copy Share Image
Most companies are busy making their products worse, not better. Updating is almost always a disaster. — Eric Ries Copy Share Image
By the time that product is ready to be distributed widely, it will already have established customers. — Eric Ries Customer Copy Share Image
I believe for the first time in history, entrepreneurship is now a viable career. — Eric Ries Copy Share Image
A solid process lays the foundation for a healthy culture, one where ideas are evaluated by merit and not by job title. — Eric Ries Culture Copy Share Image
Meritocracy is a good thing. Whenever possibly, people should be judged based on their work and results, not superficial qualities. — Eric Ries Copy Share Image
The only person who can put you out of business, in the early days, is yourself. — Eric Ries Business Copy Share Image
“At its heart, a startup is a catalyst that transforms ideas into products.” — Eric Ries Copy Share Image
Lean thinking defines value as providing benefit to the customer; anything else is waste. — Eric Ries Copy Share Image
Zero invites imagination, but small numbers invite questions about whether large numbers will ever materialize. — Eric Ries Imagination Copy Share Image
Customers don't care how much time something takes to build. They care only if it serves their needs. — Eric Ries Care Copy Share Image
