A ship metaphor urges leaders to inspire crews to crave the endless sea rather than just assign tasks. Another quote reminds founders to start a real business, not a buzzword‑filled startup, and to build for actual users instead of imagined ones. The collection also notes that diverse backgrounds, like a photographer‑engineer, shape entrepreneurial thinking.
![“Products a start-up builds are really experiments…Learning about how to build a sustainable business is the outcome of those experiments [which follow] a three-step process: Build, measure, learn.” “[A startup is] … an organization dedicated to creating something new under conditions of extreme…” quote by Eric Ries](https://sms4smile.com/q/img-quotes/b3d/eric-ries-2911_business_products-a-start-up-builds-are-really-ex_1624709.jpg)
