“Instagram also alleviates the increasingly recognizable “pain” known as “fear of missing out,” or FOMO.” — Nir Eyal Fear Copy Share Image
“Companies increasingly find that their economic value is a function of the strength of the habits they create.” — Nir Eyal Business Copy Share Image
“products that require a high degree of behavior change are doomed to fail” — Nir Eyal Behavior change Copy Share Image
Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new. — Nir Eyal Company Copy Share Image
“Hook Model, — trigger, action, variable reward, and investment — hooks form habits.” — Nir Eyal Habits Copy Share Image
“A need to share good news can also be thought of as an attempt to find and maintain social connections.” — Nir Eyal Good news Copy Share Image
“Internal triggers manifest automatically in your mind. Connecting internal triggers with a product is the brass ring of consumer technology.” — Nir Eyal Copy Share Image
“Reputation is a form of stored value that increases the likelihood of using a service.” — Nir Eyal Reputation Copy Share Image
“What motivates some people will not motivate others, a fact that provides all the more reason to understand the needs of your… — Nir Eyal Goals Copy Share Image
“by looking to early adopters who have already developed nascent behaviors, entrepreneurs and designers can identify niche use cases, which can be… — Nir Eyal Business Copy Share Image
“behaviors are LIFO — “last in, first out.” In other words, the habits you’ve most recently acquired are also the ones most… — Nir Eyal Copy Share Image
“By simplifying the investment of sorting through potential mates, Tinder makes loading the next trigger more likely with each swipe. The more… — Nir Eyal Copy Share Image
“Users take their technologies with them to bed.[cxiv] When they wake up, they check for notifications, tweets, and updates, sometimes even before… — Nir Eyal Copy Share Image
“Skill Investing time and effort into learning to use a product is a form of investment and stored value. Once a user… — Nir Eyal Investing Copy Share Image
“Data Information generated, collected or created by users — such as songs, photos, or news clippings — are examples of stored value… — Nir Eyal Happiness Copy Share Image
“variable rewards are a powerful inducement to repeat actions. Understanding what moves users to return to habit-forming products gives designers an opportunity… — Nir Eyal Habits Copy Share Image
“Stephen Anderson, author of Seductive Interaction Design, created a tool called Mental Notes to help designers build better products through heuristics.[lxviii] Each… — Nir Eyal Books Copy Share Image
“When players contemplate making a purchase, they acknowledge it is unwise to spend money on something that is not good. And yet,… — Nir Eyal Behavior change Copy Share Image
When designers intentionally trick users into inviting friends or blasting a message to their social networks, they may see some initial growth,… — Nir Eyal Copy Share Image
“The more effort we put into something, the more likely we are to value it. We are more likely to be consistent… — Nir Eyal Cognitive dissonance Copy Share Image
“The last step of the Hook Model is the Investment Phase, the point at which users are asked to do a bit… — Nir Eyal Investment Copy Share Image
“If you have ever grumbled at your mother telling you to put on a coat or felt your blood pressure rise when… — Nir Eyal Copy Share Image
“Unfortunately, too many companies build their products betting users will do what they make them do instead of letting them do what… — Nir Eyal Copy Share Image
“Unlike its competitors who sell pre-assembled merchandise, IKEA puts its customers to work. It turns out there’s a hidden benefit to making… — Nir Eyal Copy Share Image
“Although Breaking Bad owes a great deal of its success to its talented cast and crew, fundamentally the program utilized a simple… — Nir Eyal Breaking bad Copy Share Image
“Then comes the investment. Newcomers are instructed to connect the app to their calendar service, granting Any.do access to the user’s schedule.… — Nir Eyal Investing Copy Share Image
“Rewards of the Self Finally, there are the variable rewards we seek for a more personal form of gratification. We are driven… — Nir Eyal Gratification Copy Share Image
“Adding variability increased the frequency of the pigeons completing the intended action. Skinner’s pigeons tell us a great deal about what helps… — Nir Eyal Dopamine Copy Share Image
“Unfortunately, too many companies build their products betting users will do what they make them do instead of letting them do what… — Nir Eyal Copy Share Image
“Facebook provides numerous examples of variable social rewards. Logging-in reveals an endless stream of content friends have shared, comments from others, and… — Nir Eyal Happiness Copy Share Image
“Evernote’s CEO Phil Libin shared some revealing insights about how the company turns non-paying users into revenue generating ones.[xxiii] In 2011, Libin… — Nir Eyal Business Copy Share Image
“From the follower side of the equation, the more Twitter users curate the list of people they follow, the better the service… — Nir Eyal Happiness Copy Share Image
“[134] West, Nancy Martha, “Kodak and The Lens of Nostalgia” The University Press” — Nir Eyal Nostalgia Copy Share Image
“The more users invest time and effort into a product or service, the more they value it.” — Nir Eyal Hard work Copy Share Image
Habit-forming products alleviate users' pain by relieving a pronounced itch. — Nir Eyal Copy Share Image
“examples of simple online interfaces used by a number of successful companies to prompt users to move quickly into the Hook’s next… — Nir Eyal Internet Copy Share Image
“Once users have invested the effort to acquire a skill, they are less likely to switch to a competing product.” — Nir Eyal Copy Share Image
“Before users create the mental associations that activate their automatic behaviors, they must first invest in the product.” — Nir Eyal Habits Copy Share Image
“Once a technology has created an association in users’ minds that the product is the solution of choice, they return on their… — Nir Eyal Psychology Copy Share Image
Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves. — Nir Eyal Habit Copy Share Image
![“Users take their technologies with them to bed.[cxiv] When they wake up, they check for notifications, tweets, and updates, sometimes even before saying “Good morning” to their loved ones.” quote by Nir Eyal](https://sms4smile.com/q/img-quotes/297/nir-eyal-1258_good-morning_users-take-their-technologies-with-them_1907956.jpg)
![“Stephen Anderson, author of Seductive Interaction Design, created a tool called Mental Notes to help designers build better products through heuristics.[lxviii] Each of the cards in his deck of 50 contains a brief description of a cognitive bias and is intended to spark product team conversations…” quote by Nir Eyal](https://sms4smile.com/q/img-quotes/b19/nir-eyal-1258_books_stephen-anderson-author-of-seductive-int_336893.jpg)
![“Rewards of the Self Finally, there are the variable rewards we seek for a more personal form of gratification. We are driven to conquer obstacles, even if just for the satisfaction of doing so. Pursuing a task to completion can influence people to continue all sorts of behaviors.[lxxxvi]…” quote by Nir Eyal](https://sms4smile.com/q/img-quotes/671/nir-eyal-1258_quote_rewards-of-the-self-finally-there-are-th_2198663.jpg)
![“Evernote’s CEO Phil Libin shared some revealing insights about how the company turns non-paying users into revenue generating ones.[xxiii] In 2011, Libin published a chart now known as the “smile graph.” With the percentage of sign-ups represented on the Y-axis and time spent on the service on the…” quote by Nir Eyal](https://sms4smile.com/q/img-quotes/42c/nir-eyal-1258_business_evernote-s-ceo-phil-libin-shared-some-re_2578762.jpg)
![“[134] West, Nancy Martha, “Kodak and The Lens of Nostalgia” The University Press” quote by Nir Eyal](https://sms4smile.com/q/img-quotes/34f/nir-eyal-1258_nostalgia_134-west-nancy-martha-kodak-and-the-lens_3195694.jpg)
