“Even when we change our routines, neural pathways remain etched in our brains, ready to be reactivated when we lose focus.” — Nir Eyal Focus Copy Share Image
“Habit-forming technologies start changing behavior by first cueing users with a call-to-action.” — Nir Eyal Habits Copy Share Image
“An external trigger communicates the next action the user should take. Often, the desired action is made explicitly clear.” — Nir Eyal Copy Share Image
“Hooked seeks to unleash the tremendous new powers innovators and entrepreneurs have to influence the everyday lives of billions of people.” — Nir Eyal Business Copy Share Image
“Simply put, Google reduced the amount of time and the cognitive effort required to find what the user was looking for.” — Nir Eyal Copy Share Image
Products with higher user engagement have the potential to grow faster than their rivals. — Nir Eyal Engagement Copy Share Image
“a product can decrease in perceived value if it starts off as scarce and becomes abundant.” — Nir Eyal Copy Share Image
“Building habit-forming products is an iterative process and requires user behavior analysis and continuous experimentation.” — Nir Eyal Habits Copy Share Image
“Video Games Rewards of the self are a defining component in video games, as players seek to master the skills needed to… — Nir Eyal Adventure Copy Share Image
“Once a technology has created an association in users’ minds that the product is the solution of choice, they return on their… — Nir Eyal Psychology Copy Share Image
“26 percent of mobile apps in 2010 were downloaded and used only once.[cviii] Further data suggests people are using more applications but… — Nir Eyal Copy Share Image
“The collection of memories and experiences, in aggregate, becomes more valuable over time and the service becomes harder to leave as users’… — Nir Eyal Investing Copy Share Image
Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action… — Nir Eyal Action Copy Share Image
“4. Owned Triggers Owned triggers consume a piece of real-estate in the user’s environment. They consistently show up in daily life and… — Nir Eyal Daily life Copy Share Image
“When users start to automatically cue their next behavior, the new habit becomes part of their everyday routine. Over time, Barbra associates… — Nir Eyal Everyday routine Copy Share Image
“Researchers believe laughter may in fact be a release valve when we experience the discomfort and excitement of uncertainty, but without fear… — Nir Eyal Comedy Copy Share Image
“The Framing Effect Context also shapes perception. In a social experiment, world-class violinist Joshua Bell decided to play a free impromptu concert… — Nir Eyal Carnegie hall Copy Share Image
“The most highly regarded entrepreneurs are driven by meaning, a vision for greater good that drives them forward. Startups are grueling and… — Nir Eyal Business Copy Share Image
“a 2003 study, which demonstrated that consumers’ preference for an online retailer increases when they are offered competitive price information.[xxxvi] The technique… — Nir Eyal Business Copy Share Image
“Remember and Share - The Bible app was far less engaging as a desktop website. The mobile interface increased accessibility and usage… — Nir Eyal Bible Copy Share Image
“Users who continually find value in a product are more likely to tell their friends about it. Frequent usage creates more opportunities… — Nir Eyal Friendship Copy Share Image
“I have not used Fitocracy for long, but it is easy to see how someone could get hooked. Fitocracy is first and… — Nir Eyal Friendship Copy Share Image
“we humans evolved the tendency to reciprocate kindness because it improved our species’ ability to survive. As it turns out, we invest… — Nir Eyal Big idea Copy Share Image
“Why #1: Why would Julie want to use email? Answer: So she can send and receive messages. Why #2: Why would she… — Nir Eyal Friends and family Copy Share Image
“Facilitators use their own product and believe it can materially improve people’s lives. They have the highest chance of success because they… — Nir Eyal Customer Copy Share Image
“- Who is your product’s user? - What is the user doing right before your intended habit? - Come up with three… — Nir Eyal Crazy ideas Copy Share Image
“At first, Mahalo garnered significant attention and traffic. At its high point, 14.1 million users worldwide visited the site monthly.[lxxxix] But over… — Nir Eyal Copy Share Image
“As part of a French study, researchers wanted to know if they could influence how much money people handed to a total… — Nir Eyal Education Copy Share Image
“Imagine a time when your mobile phone rang but you didn’t answer it. Why not? Perhaps the phone was buried in a… — Nir Eyal Time Copy Share Image
“In 2009, the Twitter homepage attempted to boost motivation. But by 2012, Twitter had discovered that no matter how much users knew… — Nir Eyal Motivation Copy Share Image
“Remember and Share - Action is the second step in The Hook. - The action is the simplest behavior in anticipation of… — Nir Eyal Avoiding pain Copy Share Image
“By March 2012, Zynga’s stock was flying high and the company was valued at over $10 billion. But by November of that… — Nir Eyal Business Copy Share Image
“people’s “declared preferences” — what they say they want — are far different from their “revealed preferences” — what they actually do.” — Nir Eyal Copy Share Image
“Make your product so simple that users already know how to use it, and you’ve got a winner.” — Nir Eyal Winner Copy Share Image
“Painkillers solve an obvious need, relieving a specific pain and often have quantifiable markets.” — Nir Eyal Investing Copy Share Image
“If you’re skeptical that Google is habit-forming (and you are a frequent Google user), just try using Bing.” — Nir Eyal Internet Copy Share Image
“Something Really New: Three Simple Steps to Creating Truly Innovative Products” — Nir Eyal Innovation Copy Share Image
“companies generally use paid triggers to acquire new users and then leverage other triggers to bring them back.” — Nir Eyal Copy Share Image
“multi-screen world of ad-wary consumers has rendered Don Draper’s big budget brainwashing useless to all but the biggest brands.” — Nir Eyal Marketing Copy Share Image
“These services seem, at first, to be offering nice-to-have vitamins, but once the habit is established, they provide an ongoing pain remedy.” — Nir Eyal Habits Copy Share Image
![“26 percent of mobile apps in 2010 were downloaded and used only once.[cviii] Further data suggests people are using more applications but engaging with them less frequently.” quote by Nir Eyal](https://sms4smile.com/q/img-quotes/13d/nir-eyal-1258_quote_26-percent-of-mobile-apps-in-2010-were-d_1474541.jpg)
![“The Framing Effect Context also shapes perception. In a social experiment, world-class violinist Joshua Bell decided to play a free impromptu concert in a Washington, DC subway station.[lxiv] Bell regularly sells out venues such as the Kennedy Center and Carnegie Hall for hundreds of dollars per…” quote by Nir Eyal](https://sms4smile.com/q/img-quotes/e61/nir-eyal-1258_carnegie-hall_the-framing-effect-context-also-shapes-p_2520520.jpg)
![“a 2003 study, which demonstrated that consumers’ preference for an online retailer increases when they are offered competitive price information.[xxxvi] The technique has also been used by Progressive, the car insurance company, to drive over $15 billion of annual insurance sales, up from just…” quote by Nir Eyal](https://sms4smile.com/q/img-quotes/316/nir-eyal-1258_business_a-2003-study-which-demonstrated-that-con_1815215.jpg)
![“At first, Mahalo garnered significant attention and traffic. At its high point, 14.1 million users worldwide visited the site monthly.[lxxxix] But over time, users began to lose interest. Although the payout of the bounties were variable, somehow users did not find the monetary rewards enticing…” quote by Nir Eyal](https://sms4smile.com/q/img-quotes/78d/nir-eyal-1258_variable-reward_at-first-mahalo-garnered-significant-att_3094264.jpg)
