“We often think the Internet enables you to do new things … But people just want to do the same things they’ve… — Nir Eyal Internet Copy Share Image
“Facebook’s success was, in part, a result of what I call the more is more principle — more frequent usage drives more… — Nir Eyal Growth Copy Share Image
“as customers form routines around a product, they come to depend upon it and become less price-sensitive.” — Nir Eyal Customer Copy Share Image
“While content consumption, like watching a TV show, is an example of finite variability, content creation is infinitely variable.” — Nir Eyal Happiness Copy Share Image
“Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”[cxxxi]” — Nir Eyal Problem solving Copy Share Image
“Over time, Barbra associates Facebook with her need for social connection.” — Nir Eyal Social Copy Share Image
“Habit-forming products often start as nice-to-haves (vitamins) but once the habit is formed, they become must-haves (painkillers).” — Nir Eyal Habit Copy Share Image
“User habits are hard to break and confer powerful competitive advantages to any company fortunate enough to successfully create them.” — Nir Eyal Business Copy Share Image
“Step 2: Codify Hopefully you’ve identified a few users who meet the criteria of habitual users. But how many users are enough?… — Nir Eyal Copy Share Image
“Of course, the process of accumulating upvotes (and, therefore, points and badges) is highly variable — no one knows how many they… — Nir Eyal Copy Share Image
You'll often find that people's declared preferences - what they say they want - are far different from their revealed preferences -… — Nir Eyal Copy Share Image
“From the follower side of the equation, the more Twitter users curate the list of people they follow, the better the service… — Nir Eyal Happiness Copy Share Image
“in its early days, Twitter discovered that once new users followed 30 other members, they hit a tipping point which dramatically increased… — Nir Eyal Tipping point Copy Share Image
“if the user has no ongoing itch at all — say, no need to return repeatedly to a site that lacks any… — Nir Eyal Video Copy Share Image
“Critics first discounted Twitter’s 140-character message limitation as gimmicky and restrictive. But little did they realize the constraint actually increased users’ ability… — Nir Eyal Copy Share Image
The ultimate goal of a habit-forming product is to solve the user's pain by creating an association so that the user identifies… — Nir Eyal Copy Share Image
“There are many counterintuitive and surprising ways companies can boost users’ motivation or increase their ability by understanding heuristics — the mental… — Nir Eyal Heuristics Copy Share Image
“The child has learned to predict the dog’s behavior and no longer finds the pup quite as entertaining. By now, the child’s… — Nir Eyal Animal Copy Share Image
“Emotions, particularly negative ones, are powerful internal triggers and greatly influence our daily routines. Feelings of boredom, loneliness, frustration, confusion, and indecisiveness… — Nir Eyal Emotions Copy Share Image
“an investment in the product serves as the string that pulls the user back. To do this, the habit-forming technology increases the… — Nir Eyal Habit Copy Share Image
“Does your users’ internal trigger frequently prompt them to action? Is your external trigger cueing them when they are most likely to… — Nir Eyal Copy Share Image
“Slot machines provide a classic example of variable rewards of the hunt. Gamblers plunk $1 billion per day into slot machines in… — Nir Eyal Computers Copy Share Image
“negative emotions such as fear can also be powerful motivators. The ad in figure 6 shows a disabled man with a shocking… — Nir Eyal Fear Copy Share Image
“Motivation or Ability — Which Should You Increase First? After uncovering the triggers that prompt user actions and deciding which actions you… — Nir Eyal Habits Copy Share Image
“identified your habitual users, the next step is to codify the steps they took using your product to understand what hooked them.… — Nir Eyal Copy Share Image
“With every post, tweet, or pin, users anticipate social validation. Rewards of the tribe keep users coming back, wanting more. Sites that… — Nir Eyal Role models Copy Share Image
“You are now equipped to use the Hook Model to ask yourself these five fundamental questions for building effective hooks: 1. … — Nir Eyal Copy Share Image
“4. Investment The last phase of the Hook Model is where the user does a bit of work. The investment phase increases… — Nir Eyal Investing Copy Share Image
“By running on two feet and bereft of the body hair typical of other primates, our species gained a massive advantage over… — Nir Eyal Body hair Copy Share Image
“Remember and Share - Action is the second step in The Hook. - The action is the simplest behavior in anticipation of… — Nir Eyal Avoiding pain Copy Share Image
“Consider your reaction the first time you sipped a beer or tried spicy food. Was it tasty? Unlikely. Our bodies are designed… — Nir Eyal Copy Share Image
“two groups of people were asked to complete a task with the help of computers.[cvi] The study participants were initially asked to… — Nir Eyal Computers Copy Share Image
As fleeting commitments, diets often fail. Thinking of dietary choices as part of who you are...can give them real staying power — Nir Eyal Choices Copy Share Image
“The company revealed that 18 percent of readers report using the Bible app in the bathroom.” — Nir Eyal Books Copy Share Image
“These and countless others use the voyeuristic promise of pleasure to capture attention and motivate action. Figure 4” — Nir Eyal Focus Copy Share Image
“Paul Buchheit, Partner at Y-Combinator, encourages entrepreneurs to “live in the future.”[cxxxix]” — Nir Eyal Business Copy Share Image
Like flossing, frequent engagement with a product, especially over a short period of time, increases the likelihood of forming new routines. — Nir Eyal Engagement Copy Share Image
“The easier an action, the more likely the user is to do it and to continue the cycle through the next phase… — Nir Eyal Copy Share Image
Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously. — Nir Eyal Action Copy Share Image
“To change behavior, products must ensure the user feels in control. People must want to use the service, not feel they have… — Nir Eyal Habits Copy Share Image
![“Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”[cxxxi]” quote by Nir Eyal](https://sms4smile.com/q/img-quotes/805/nir-eyal-1258_problem-solving_instead-of-asking-what-problem-should-i_78727.jpg)
![“in its early days, Twitter discovered that once new users followed 30 other members, they hit a tipping point which dramatically increased the odds they would keep using the site.[cxxx]” quote by Nir Eyal](https://sms4smile.com/q/img-quotes/214/nir-eyal-1258_tipping-point_in-its-early-days-twitter-discovered-tha_2393919.jpg)
![“Slot machines provide a classic example of variable rewards of the hunt. Gamblers plunk $1 billion per day into slot machines in American casinos, which is a testament to the machines’ power to compel players.[lxxxiv] By awarding money in random intervals, games of chance entice players with the…” quote by Nir Eyal](https://sms4smile.com/q/img-quotes/624/nir-eyal-1258_computers_slot-machines-provide-a-classic-example_2229910.jpg)
![“With every post, tweet, or pin, users anticipate social validation. Rewards of the tribe keep users coming back, wanting more. Sites that leverage tribal rewards benefit from what psychologist Albert Bandura called “social learning theory.”[lxxvi] Bandura studied the power of modeling and ascribed…” quote by Nir Eyal](https://sms4smile.com/q/img-quotes/48d/nir-eyal-1258_role-models_with-every-post-tweet-or-pin-users-antic_1305810.jpg)
![“two groups of people were asked to complete a task with the help of computers.[cvi] The study participants were initially asked to use their assigned computers to answer a series of questions. The computers provided to the first group were helpful when answering participants’ questions, while…” quote by Nir Eyal](https://sms4smile.com/q/img-quotes/44d/nir-eyal-1258_computers_two-groups-of-people-were-asked-to-compl_306009.jpg)
![“Paul Buchheit, Partner at Y-Combinator, encourages entrepreneurs to “live in the future.”[cxxxix]” quote by Nir Eyal](https://sms4smile.com/q/img-quotes/5a9/nir-eyal-1258_business_paul-buchheit-partner-at-y-combinator-en_2425604.jpg)
